{"version":"1.0","provider_name":"Thinking for Innovation","provider_url":"https:\/\/www.iebschool.com\/hub","author_name":"Ana Mart\u00edn del Campo Fern\u00e1ndez-Paniagua","author_url":"https:\/\/www.iebschool.com\/hub\/author\/290\/","title":"Uso del nombre o marca de la competencia en Google Adwords","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"0N4bCo57J8\"><a href=\"https:\/\/www.iebschool.com\/hub\/usar-nombre-marca-competencia-google-adwords-seo-sem\/\">Uso del nombre o marca de la competencia en Google Adwords<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.iebschool.com\/hub\/usar-nombre-marca-competencia-google-adwords-seo-sem\/embed\/#?secret=0N4bCo57J8\" width=\"600\" height=\"338\" title=\"\u00abUso del nombre o marca de la competencia en Google Adwords\u00bb \u2014 Thinking for Innovation\" data-secret=\"0N4bCo57J8\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.iebschool.com\/blog\/wp-content\/uploads\/2018\/04\/igor-ovsyannykov-329196-unsplash.jpg","thumbnail_width":1200,"thumbnail_height":1800,"description":"Existe una gran pol\u00e9mica por la estrategia por el uso de algunas marcas que aprovechan en el potencial de las keywords de la competencia en Google Adwords. \u00bfEs legal? \u00bfes \u00e9tico? Te contamos en este post hablamos en qu\u00e9 consiste esta estrategia tan controvertida."}