{"id":101039,"date":"2025-12-10T11:44:18","date_gmt":"2025-12-10T09:44:18","guid":{"rendered":"https:\/\/www.iebschool.com\/hub\/?p=101039"},"modified":"2026-02-03T14:38:44","modified_gmt":"2026-02-03T12:38:44","slug":"chatgpt-shopping-research-compra-conversacional","status":"publish","type":"post","link":"https:\/\/www.iebschool.com\/hub\/chatgpt-shopping-research-compra-conversacional\/","title":{"rendered":"ChatGPT Shopping Research: c\u00f3mo funciona la nueva compra conversacional asistida por IA"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>ChatGPT Shopping Research es la nueva herramienta de OpenAI que convierte la b\u00fasqueda de productos en una experiencia conversacional guiada por IA. Permite descubrir, comparar y elegir art\u00edculos de forma r\u00e1pida, personalizada y eficiente. Una innovaci\u00f3n que redefine el eCommerce y abre nuevas oportunidades para marcas y usuarios.<\/p>\n","protected":false},"author":3,"featured_media":101342,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_wp_applaud_exclude":false,"footnotes":""},"categories":[4,36299,651,15,36246,18],"tags":[36341,36190,36340,36342,36191,288,291,2367,2773,36339,36338],"canales":[],"class_list":["post-101039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tech","category-fintech-blockchain","category-inbound-marketing","category-innovacion","category-inteligencia-artificial","category-marketing-digital","tag-asistente","tag-chat-gpt","tag-fiestas","tag-guia-regalos","tag-ia","tag-ideas","tag-iebs","tag-inteligencia-artificial","tag-navidad","tag-regalos","tag-shopping-research"],"image_thumbnail":"https:\/\/www.iebschool.com\/hub\/wp-content\/uploads\/2026\/01\/emiliano-vittoriosi-G_vWviqUCCg-unsplash-225x300.jpg","image_full":"https:\/\/www.iebschool.com\/hub\/wp-content\/uploads\/2026\/01\/emiliano-vittoriosi-G_vWviqUCCg-unsplash-scaled.jpg","categoria":{"nombre":"Marketing Digital","slug":"marketing\/marketing-digital"},"_links":{"self":[{"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/posts\/101039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/comments?post=101039"}],"version-history":[{"count":2,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/posts\/101039\/revisions"}],"predecessor-version":[{"id":101374,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/posts\/101039\/revisions\/101374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/media\/101342"}],"wp:attachment":[{"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/media?parent=101039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/categories?post=101039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/tags?post=101039"},{"taxonomy":"canales","embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/canales?post=101039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}