{"id":102270,"date":"2026-06-29T16:17:38","date_gmt":"2026-06-29T14:17:38","guid":{"rendered":"https:\/\/www.iebschool.com\/hub\/?p=102270"},"modified":"2026-06-30T09:17:24","modified_gmt":"2026-06-30T07:17:24","slug":"resumen-completo-de-cannes-lions-2026-analizamos-los-grand-prix-de-espana-las-tendencias-de-marketing-y-como-la-inteligencia-artificial-redefine-la-creatividad","status":"publish","type":"post","link":"https:\/\/www.iebschool.com\/hub\/resumen-completo-de-cannes-lions-2026-analizamos-los-grand-prix-de-espana-las-tendencias-de-marketing-y-como-la-inteligencia-artificial-redefine-la-creatividad\/","title":{"rendered":"Cannes Lions 2026: El a\u00f1o de la madurez de la IA y el renacimiento del criterio humano"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>El certamen publicitario m\u00e1s prestigioso del planeta ha echado el cierre. El\u00a0Festival Internacional de Creatividad Cannes Lions 2026\u00a0concluy\u00f3 la semana pasada en Cannes, Francia, dejando un palmar\u00e9s hist\u00f3rico que destaca tanto por su diversidad geogr\u00e1fica como por marcar un antes y un despu\u00e9s en la relaci\u00f3n entre la tecnolog\u00eda y el talento.<\/p>\n","protected":false},"author":3,"featured_media":102271,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_wp_applaud_exclude":false,"footnotes":""},"categories":[15,36246,17],"tags":[90,36191,291,2367,423,472,535],"canales":[],"class_list":["post-102270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacion","category-inteligencia-artificial","category-marketing","tag-business","tag-ia","tag-iebs","tag-inteligencia-artificial","tag-noticias","tag-publicidad","tag-tecnologia"],"image_thumbnail":"https:\/\/www.iebschool.com\/hub\/wp-content\/uploads\/2026\/06\/IA-y-recliclaje-300x200.jpg","image_full":"https:\/\/www.iebschool.com\/hub\/wp-content\/uploads\/2026\/06\/IA-y-recliclaje-scaled.jpg","categoria":{"nombre":"Inteligencia Artificial","slug":"business-tech\/inteligencia-artificial"},"_links":{"self":[{"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/posts\/102270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/comments?post=102270"}],"version-history":[{"count":2,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/posts\/102270\/revisions"}],"predecessor-version":[{"id":102283,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/posts\/102270\/revisions\/102283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/media\/102271"}],"wp:attachment":[{"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/media?parent=102270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/categories?post=102270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/tags?post=102270"},{"taxonomy":"canales","embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/canales?post=102270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}