{"id":102520,"date":"2026-07-22T09:40:56","date_gmt":"2026-07-22T07:40:56","guid":{"rendered":"https:\/\/www.iebschool.com\/hub\/?p=102520"},"modified":"2026-07-22T09:40:57","modified_gmt":"2026-07-22T07:40:57","slug":"el-coste-oculto-de-una-mala-experiencia-de-usuario-para-las-empresas-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.iebschool.com\/hub\/el-coste-oculto-de-una-mala-experiencia-de-usuario-para-las-empresas-marketing-digital\/","title":{"rendered":"El coste oculto de una mala experiencia de usuario para las empresas"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Muchas empresas invierten miles de euros en SEO, publicidad o redes sociales para atraer visitantes a su web. Sin embargo, existe un factor que suele pasar desapercibido y que puede determinar el \u00e9xito o el fracaso de esa inversi\u00f3n: la experiencia de usuario (UX).<\/p>\n","protected":false},"author":3,"featured_media":102521,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_wp_applaud_exclude":false,"footnotes":""},"categories":[655,17,18,661],"tags":[303,365,545],"canales":[],"class_list":["post-102520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-digital","category-marketing","category-marketing-digital","category-social-media","tag-innovacion","tag-marketing-digital-2","tag-transformacion-digital"],"image_thumbnail":"https:\/\/www.iebschool.com\/hub\/wp-content\/uploads\/2026\/07\/cine-ia-1-300x200.jpg","image_full":"https:\/\/www.iebschool.com\/hub\/wp-content\/uploads\/2026\/07\/cine-ia-1-scaled.jpg","categoria":{"nombre":"Marketing Digital","slug":"marketing\/marketing-digital"},"_links":{"self":[{"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/posts\/102520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/comments?post=102520"}],"version-history":[{"count":1,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/posts\/102520\/revisions"}],"predecessor-version":[{"id":102522,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/posts\/102520\/revisions\/102522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/media\/102521"}],"wp:attachment":[{"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/media?parent=102520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/categories?post=102520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/tags?post=102520"},{"taxonomy":"canales","embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/canales?post=102520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}