{"id":99848,"date":"2026-09-19T20:33:36","date_gmt":"2026-09-19T18:33:36","guid":{"rendered":"https:\/\/www.iebschool.com\/hub\/?p=99848"},"modified":"2026-09-19T20:33:36","modified_gmt":"2026-09-19T18:33:36","slug":"que-es-generative-engine-optimization-geo-como-crear-contenido-para-la-busqueda-generativa-seo-sem","status":"publish","type":"post","link":"https:\/\/www.iebschool.com\/hub\/que-es-generative-engine-optimization-geo-como-crear-contenido-para-la-busqueda-generativa-seo-sem\/","title":{"rendered":"GEO: qu\u00e9 es y c\u00f3mo optimizar tu contenido para la b\u00fasqueda con IA"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>GEO ampl\u00eda el trabajo SEO hacia ChatGPT, AI Overviews, AI Mode, Gemini y Perplexity. Explicamos c\u00f3mo funciona, qu\u00e9 sabemos realmente sobre la visibilidad generativa y c\u00f3mo medirla sin confundir hip\u00f3tesis con factores demostrados.<\/p>\n","protected":false},"author":10,"featured_media":1535,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_wp_applaud_exclude":false,"footnotes":""},"categories":[4,36246,17,650,36375],"tags":[],"canales":[],"class_list":["post-99848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tech","category-inteligencia-artificial","category-marketing","category-seo-sem","category-seo-geo"],"image_thumbnail":"https:\/\/www.iebschool.com\/hub\/wp-content\/uploads\/2011\/10\/Buscar-trabajo-Lupa-300x225.jpg","image_full":"https:\/\/www.iebschool.com\/hub\/wp-content\/uploads\/2011\/10\/Buscar-trabajo-Lupa.jpg","categoria":{"nombre":"SEO y SEM","slug":"marketing\/seo-sem"},"_links":{"self":[{"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/posts\/99848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/comments?post=99848"}],"version-history":[{"count":3,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/posts\/99848\/revisions"}],"predecessor-version":[{"id":103353,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/posts\/99848\/revisions\/103353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/media\/1535"}],"wp:attachment":[{"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/media?parent=99848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/categories?post=99848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/tags?post=99848"},{"taxonomy":"canales","embeddable":true,"href":"https:\/\/www.iebschool.com\/hub\/wp-json\/wp\/v2\/canales?post=99848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}