{"id":2293,"date":"2014-03-05T11:00:11","date_gmt":"2014-03-05T09:00:11","guid":{"rendered":"http:\/\/comunidad.iebschool.com\/saladeprensa\/?p=2293"},"modified":"2014-03-05T11:00:11","modified_gmt":"2014-03-05T09:00:11","slug":"emprendedores-de-exito-lideran-el-primer-postgrado-en-e-commerce-multicanal-en-iebs","status":"publish","type":"post","link":"https:\/\/www.iebschool.com\/saladeprensa\/2014\/03\/05\/emprendedores-de-exito-lideran-el-primer-postgrado-en-e-commerce-multicanal-en-iebs\/","title":{"rendered":"Emprendedores de \u00e9xito lideran el primer Postgrado en e-Commerce Multicanal en IEBS"},"content":{"rendered":"<table cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td><img alt=\"\" src=\"http:\/\/static.iebschool.com\/11\/mailing_generico\/v3\/img\/logo_azul.png\" width=\"212\" height=\"67\" \/><\/td>\n<\/tr>\n<tr>\n<td>\n<h1><b>Emprendedores de \u00e9xito lideran el primer Postgrado en e-Commerce Multicanal en IEBS<\/b><b>\u00a0<\/b><\/h1>\n&nbsp;\n<ul>\n\t<li><em style=\"line-height: 19px\"><span style=\"font-family: Verdana,serif\"><span style=\"font-size: small\">La escuela de negocios lanza un programa de comercio electr\u00f3nico enfocado a SoLoMo<\/span><\/span><\/em><\/li>\n<\/ul>\n<i>Barcelona, 05 de marzo de 2014.<\/i>\u00a0 El comercio electr\u00f3nico crecer\u00e1 en Espa\u00f1a un 13,4% a lo largo de 2014, alcanzando una facturaci\u00f3n de unos 12.383 millones de euros, seg\u00fan la \u00faltima edici\u00f3n del estudio anual sobre comercio electr\u00f3nico B2C. El\u00a0\u00a0 e-Commerce gana popularidad entre quienes desean emprender su propio negocio, aunque no todos logran sobrevivir a su primer a\u00f1o.\n\nEl comercio online requiere conocer cu\u00e1les son las estrategias que m\u00e1s se adaptan a las necesidades del mercado y las caracter\u00edsticas del entorno en el que van a operar. As\u00ed, en su apuesta por la innovaci\u00f3n, la escuela de negocios <b>IEBS Business School lanza el primer <\/b><a href=\"http:\/\/www.iebschool.com\/programas\/postgrado-ecommerce-multicanal-local-social-mobile\/\">Postgrado en e-Commerce Multicanal: Social, Local, Mobile<\/a>, un programa que va m\u00e1s all\u00e1 de la creaci\u00f3n de un comercio y se centra en las oportunidades que ofrece una estrategia SoLoMo a este tipo de negocios.\n\n\u201cQuienes creen que basta con montar una tienda online y empezar a comercializar sus productos, se equivocan\u201d afirma Oscar Fuente, director de IEBS. \u201cLos profesionales tienen que ser capaces de definir una buena estrategia, captar usuarios, identificar oportunidades de crecimiento o mejora y, adem\u00e1s, saber c\u00f3mo pasar de una venta offline a una online\u201d, concluye Fuente.\n\nEl Postgrado en e-Commerce Multicanal ofrece as\u00ed una <b>visi\u00f3n global sobre la creaci\u00f3n de un negocio online<\/b>, desde su puesta en marcha hasta la venta y la fidelizaci\u00f3n de clientes. Los alumnos aprender\u00e1n a identificar los modelos de negocios que funcionan y las plataformas tecnol\u00f3gicas en las que desarrollar su tienda, definir sus productos y servicios y conocer cu\u00e1les son las principales estrategias de marketing m\u00e1s adecuadas para un canal online as\u00ed como las v\u00edas para captar y atender a los clientes.\n\nAsimismo,\u00a0 entre los objetivos del programa destaca la <b>aplicaci\u00f3n de una estrategia SoLoMo<\/b> en un negocio de este tipo. \u201cLos Social Media, la geolocalizaci\u00f3n y lo m\u00f3vil son tres ejes necesarios para un e-Commerce. Si nos fijamos, el 50% del tr\u00e1fico llega a trav\u00e9s de m\u00f3vil por lo que definir una estrategia sin contar este canal no tendr\u00eda sentido\u201d recalca el director del postgrado.\n\nOtro de los puntos fuertes del postgrado es su <b>claustro de profesores<\/b>, compuesto por especialistas en el desarrollo y gesti\u00f3n de comercios electr\u00f3nicos. Junto al director, <b>Jaume Gom\u00e0<\/b>, fundador de Ulabox, destacan otros expertos de referencia como <b>Jordi Pascual<\/b>, director de e-Commerce en Banco Sabadell, <b>Aleix Marc\u00f3<\/b>, Marketing VP de Let's Bonus<strong> <\/strong>o <b>Rub\u00e9n Monjo<\/b>, director de Operaciones en Macn\u00edficos, quienes formar\u00e1n a los alumnos a partir de su propio expertise siguiendo la metodolog\u00eda de la escuela.\n\nEl <b>pr\u00f3ximo 24 de abril<\/b> da comienza la primera edici\u00f3n del <a href=\"http:\/\/www.iebschool.com\/programas\/postgrado-ecommerce-multicanal-local-social-mobile\/\">Postgrado en e-Commerce Multicanal: Social, Local, Mobile<\/a>. El programa de IEBS est\u00e1 dirigido a emprendedores que quieran desarrollar un proyecto de comercio electr\u00f3nico, directivos que quieran ampliar sus canales de venta a trav\u00e9s de un e-Commerce u otros profesionales que quieran especializarse en entornos digitales.\n\n&nbsp;\n\n<b>Sobre IEBS<\/b>\n\n<b><\/b><b>IEBS, <\/b>la escuela de negocios de la innovaci\u00f3n y los emprendedores, nace en el a\u00f1o 2010 con el objetivo de aportar <b>una alternativa real al modelo de ense\u00f1anza tradicional <\/b>con el que <b>formar personas m\u00e1s responsables, <\/b>que dirijan proyectos con un <b>Esp\u00edritu Emprendedor <\/b>desde la <b>Innovaci\u00f3n<\/b>, la <b>\u00c9tica <\/b>y la <b>Sostenibilidad<\/b>.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table width=\"550\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td height=\"7\"><\/td>\n<\/tr>\n<tr>\n<td>\n<table width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" bgcolor=\"#67BEE7\">\n<tbody>\n<tr>\n<td height=\"5\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td height=\"15\"><\/td>\n<\/tr>\n<tr>\n<td>\n<table cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td width=\"50%\"><strong>Judit Izquierdo\n<\/strong><\/td>\n<td width=\"50%\"><strong>\u00a0<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<tr>\n<td height=\"10\"><strong>Encu\u00e9ntrame en:<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\n<table width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td width=\"50%\">\n<table cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td width=\"10\" height=\"14\">email<\/td>\n<td width=\"15\">\u00b7<\/td>\n<td><a href=\"mailto:jizquierdo@iebschool.com\">jizquierdo@iebschool.com<\/a><\/td>\n<\/tr>\n<tr>\n<td width=\"10\" height=\"14\">tlf<\/td>\n<td width=\"15\">\u00b7<\/td>\n<td>93 5035579<\/td>\n<\/tr>\n<tr>\n<td width=\"10\" height=\"14\">web<\/td>\n<td width=\"15\">\u00b7<\/td>\n<td><a href=\"http:\/\/www.iebschool.com\/\">www.iebschool.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<td align=\"right\" valign=\"top\" width=\"50%\">\n<table cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td width=\"3\" height=\"26\"><a href=\"http:\/\/www.youtube.com\/user\/Iebschool\"><img style=\"border: 0px\" alt=\"\" src=\"http:\/\/static.iebschool.com\/11\/mailing_generico\/v6\/img\/youtube.png\" border=\"0\" \/><\/a><\/td>\n<td width=\"26\" height=\"26\"><a href=\"http:\/\/es.linkedin.com\/in\/iebschool\"><img alt=\"\" src=\"http:\/\/static.iebschool.com\/11\/mailing_generico\/v3\/img\/linkedin.png\" width=\"26\" height=\"26\" border=\"0\" \/><\/a><\/td>\n<td width=\"3\" height=\"26\"><\/td>\n<td width=\"26\" height=\"26\"><a href=\"http:\/\/www.facebook.com\/iebschool\"><img alt=\"\" src=\"http:\/\/static.iebschool.com\/11\/mailing_generico\/v3\/img\/facebook.png\" border=\"0\" \/><\/a><\/td>\n<td width=\"3\" height=\"26\"><\/td>\n<td width=\"26\" height=\"26\"><a href=\"http:\/\/twitter.com\/iebschool\"><img alt=\"\" src=\"http:\/\/static.iebschool.com\/11\/mailing_generico\/v3\/img\/twitter.png\" border=\"0\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2293","post","type-post","status-publish","format-standard","hentry","category-notas-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emprendedores de \u00e9xito lideran el primer Postgrado en e-Commerce Multicanal en IEBS - Sala de Prensa<\/title>\n<meta name=\"description\" content=\"Emprendedores de \u00e9xito lideran el primer Postgrado en e-Commerce Multicanal en IEBS\u00a0 &nbsp; 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