{"id":2762,"date":"2015-05-20T09:55:08","date_gmt":"2015-05-20T07:55:08","guid":{"rendered":"http:\/\/comunidad.iebschool.com\/saladeprensa\/?p=2762"},"modified":"2015-05-20T09:55:08","modified_gmt":"2015-05-20T07:55:08","slug":"open-iebs-lanza-un-mooc-sobre-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/www.iebschool.com\/saladeprensa\/2015\/05\/20\/open-iebs-lanza-un-mooc-sobre-e-mail-marketing\/","title":{"rendered":"Open IEBS lanza un MOOC sobre E-mail Marketing"},"content":{"rendered":"<ul>\n\t<li><strong>El curso ense\u00f1ar\u00e1 c\u00f3mo implementar una estrategia de email marketing para mejorar el engagement y la conversi\u00f3n. <\/strong><\/li>\n\t<li><strong>Los MOOC responden a un programa formativo online, gratuito, masivo y abierto.<\/strong><\/li>\n<\/ul>\n<em>Barcelona, 19 de mayo de 2015<\/em>\u00a0\u2013 El email marketing est\u00e1 m\u00e1s vivo que nunca. As\u00ed lo confirma el estudio Salesforce 2015 sobre el estado del marketing: En el 70% de los casos el email marketing es altamente eficaz para llegar al consumidor, sobre todo despu\u00e9s de la gran irrupci\u00f3n de los smartphones.\n\nAprovechando este hecho y despu\u00e9s del \u00e9xito de sus primeros MOOC sobre Growth Hacking y SEO, Open IEBS, el canal de formaci\u00f3n just in time de la escuela de negocios IEBS, ha anunciado el lanzamiento del curso <a href=\"http:\/\/open.iebschool.com\/cursos\/aprende-implementar-buena-campana-email-marketing\/?utm_source=NdP&amp;utm_medium=medios\"><strong>\u201cAprende a implementar una buena campa\u00f1a de email marketing\u201d<\/strong>\u00a0<\/a>que se iniciar\u00e1 a partir del\u00a0<strong>pr\u00f3ximo 4 de Junio<\/strong>. Igual que los anteriores\u00a0<strong>MOOC, se trata de un programa tutorizado, de tem\u00e1ticas de tendencia y que incluye acreditaci\u00f3n acad\u00e9mica<\/strong>.\n\nEl alumno tendr\u00e1 la oportunidad de dise\u00f1ar una estrategia de email marketing <strong>adaptada a su negocio<\/strong>, analizar la efectividad de la campa\u00f1a y aprender a optimizarla y mejorarla. Adem\u00e1s, aprender\u00e1 a crear, mantener y gestionar una base de datos de email marketing para obtener el m\u00e1ximo rendimiento.\n\nGracias al <strong>email marketing<\/strong> las empresas pueden estar en contacto con los clientes y recordarles su oferta de productos y servicios. La gran ventaja de este sistema es que permite comunicar nuevas promociones y conseguir un valor a\u00f1adido para diferenciarse de la competencia.\n\nSiguiendo el modelo formativo de los MOOC, el curso tendr\u00e1 una duraci\u00f3n de una semana y se impartir\u00e1 online, en abierto y \u00a0de forma gratuita.\n\nEl profesor que impartir\u00e1 el curso es <strong>Ra\u00fal Jaime Maestre<\/strong>, tutor y profesor de IEBS en varios programas de M\u00e1ster. Tras la finalizaci\u00f3n, todos los alumnos recibir\u00e1n su correspondiente certificado.\n\n<strong>\u00a0<\/strong>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2762","post","type-post","status-publish","format-standard","hentry","category-notas-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Open IEBS lanza un MOOC sobre E-mail Marketing - Sala de Prensa<\/title>\n<meta name=\"description\" content=\"El curso ense\u00f1ar\u00e1 c\u00f3mo implementar una estrategia de email marketing para mejorar el engagement y la conversi\u00f3n. Los MOOC responden a un programa\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iebschool.com\/saladeprensa\/2015\/05\/20\/open-iebs-lanza-un-mooc-sobre-e-mail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Open IEBS lanza un MOOC sobre E-mail Marketing\" \/>\n<meta property=\"og:description\" content=\"El curso ense\u00f1ar\u00e1 c\u00f3mo implementar una estrategia de email marketing para mejorar el engagement y la conversi\u00f3n. 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