{"id":2947,"date":"2016-04-18T11:44:16","date_gmt":"2016-04-18T09:44:16","guid":{"rendered":"http:\/\/comunidad.iebschool.com\/saladeprensa\/?p=2947"},"modified":"2016-04-18T11:44:16","modified_gmt":"2016-04-18T09:44:16","slug":"gamificacion","status":"publish","type":"post","link":"https:\/\/www.iebschool.com\/saladeprensa\/2016\/04\/18\/gamificacion\/","title":{"rendered":"Reportaje el El Pa\u00eds sobre \u00abGamificaci\u00f3n\u00bb"},"content":{"rendered":"Reportaje el El Pa\u00eds Empleados con licencia para jugar<\/a>\u00a0La \u2018gamificaci\u00f3n\u2019 en las empresas permite aumentar la motivaci\u00f3n y la implicaci\u00f3n de los trabajadores. Con la participaci\u00f3n de\u00a0 \u00d3scar Garc\u00eda Pa\u00f1ella.\n
Las empresas recurren a estas t\u00e9cnicas para incrementar niveles de participaci\u00f3n, compromiso y motivaci\u00f3n en la plantilla, as\u00ed como para atraer y fidelizar talento. \u00bfEn qu\u00e9 procesos concretos pueden aplicarse? \u201cEn todos aquellos en los que se persiga un cambio de comportamiento en el usuario pero no se le quiera obligar a hacer algo que, a priori, no desea hacer\u201d, comenta \u00d3scar Garc\u00eda Pa\u00f1ella, director del m\u00e1ster en Gamificaci\u00f3n de IEBS Business School<\/a>.\n\n <\/blockquote>\n\"Empleados<\/a>\n\n \n\n\"Empleados<\/a>\n\n \n\n ","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2947","post","type-post","status-publish","format-standard","hentry","category-iebs-en-los-medios"],"yoast_head":"\nReportaje el El 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