{"id":3051,"date":"2016-10-05T17:44:51","date_gmt":"2016-10-05T15:44:51","guid":{"rendered":"http:\/\/comunidad.iebschool.com\/saladeprensa\/?p=3051"},"modified":"2016-10-05T17:44:51","modified_gmt":"2016-10-05T15:44:51","slug":"postgrado-en-gestion-turistica-y-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.iebschool.com\/saladeprensa\/2016\/10\/05\/postgrado-en-gestion-turistica-y-marketing-digital\/","title":{"rendered":"IEBS apuesta por la formaci\u00f3n digital en Turismo"},"content":{"rendered":"<b><a href=\"https:\/\/www.iebschool.com\/saladeprensa\/wp-content\/uploads\/2016\/10\/Postgrado-en-Gestion-Turistica-3.0-y-Marketing-Digital.png\" rel=\"attachment wp-att-3052\"><img class=\"aligncenter wp-image-3052\" src=\"https:\/\/www.iebschool.com\/saladeprensa\/wp-content\/uploads\/2016\/10\/Postgrado-en-Gestion-Turistica-3.0-y-Marketing-Digital.png\" alt=\"Postgrado en Gesti\u00f3n Tur\u00edstica 3.0 y Marketing Digital\" width=\"483\" height=\"230\" \/><\/a><\/b>\n\n&nbsp;\n\n<b>IEBS Business School presenta el primer Postgrado en Gesti\u00f3n Tur\u00edstica, con el objetivo de hacer frente a las necesidades que surgen de la transformaci\u00f3n digital e impulsar a los profesionales del turismo a dominar este nuevo entorno.<\/b>\n\n&nbsp;\n\n<b>Barcelona, 5 de octubre de 2016.- <\/b><span style=\"font-weight: 400\">La escuela de negocios IEBS ampl\u00eda su oferta formativa para este curso acad\u00e9mico con el <\/span><a href=\"http:\/\/www.iebschool.com\/programas\/postgrado-gestion-turistica-marketing-digital\/\"><span style=\"font-weight: 400\">Postgrado en Gesti\u00f3n Tur\u00edstica 3.0 y Marketing Digital<\/span><\/a><span style=\"font-weight: 400\">. El primer programa de turismo que aborda la transformaci\u00f3n digital en el sector tur\u00edstico, que debe transformarse para adaptarse a las nuevas necesidades y gustos de los turistas del siglo XXI y para ser capaz de competir con los nuevos \u201c<\/span><i><span style=\"font-weight: 400\">players<\/span><\/i><span style=\"font-weight: 400\">\u201d digitales.<\/span>\n\n&nbsp;\n\n<span style=\"font-weight: 400\">Para el desarrollo de este programa, IEBS ha contado con el apoyo y la colaboraci\u00f3n de Tours&amp;Go, Voyage Prive y la Confederaci\u00f3n Espa\u00f1ola de Agencias de Viajes, adem\u00e1s de profesionales punteros del sector tur\u00edstico digital como Gabriela Sonato de SEGITTUR, Luis Aparicio de Amadeus, Clara Soler de Turist\u00edcate y Elisenda Vives de Groupalia, entre otros.<\/span>\n\n&nbsp;\n\n<span style=\"font-weight: 400\">La proliferaci\u00f3n de las OTAS\u2019s y los metabuscadores facilitan el acceso de los viajeros a una gran variedad de servicios tur\u00edsticos. Estos cambios de h\u00e1bitos provocan que para la empresa tur\u00edstica sea imprescindible dominar estrategias de negocio online, e-commerce, marketing digital o herramientas de control y entorno Mobile.<\/span>\n\n&nbsp;\n\n<span style=\"font-weight: 400\">El plan de estudios persigue que los alumnos conozcan los perfiles de los viajeros digitales, estudien las tendencias del sector, aprendan a captar clientes a trav\u00e9s de medios online y utilicen herramientas para competir en e-commerce y dispositivos m\u00f3viles. En definitiva, recibir una formaci\u00f3n estrat\u00e9gica que les capacite para transformar digitalmente el sector, adem\u00e1s de analizar los mayores casos de \u00e9xito de las empresas tur\u00edsticas online.<\/span>\n\n<span style=\"font-weight: 400\">Siguiendo con el modelo de aprendizaje innovador que promueve IEBS, la formaci\u00f3n del programa se centra en Flipped Classroom, Aprendizaje por Proyectos, Trabajo en equipo, Mentoring de expertos y Aprendizaje Formal, Informal y Social. Estas metodolog\u00edas pedag\u00f3gicas innovadoras son caracter\u00edsticas de IEBS con el objetivo de mejorar el proceso de aprendizaje de sus alumnos.<\/span>\n\n&nbsp;\n\n<span style=\"font-weight: 400\">Con este Postgrado, que dar\u00e1 comienzo el pr\u00f3ximo 27 de octubre, IEBS se estrena en la formaci\u00f3n tur\u00edstica. La escuela, que ya cuenta con m\u00e1s de 50.000 alumnos, se sit\u00faa en el TOP10 de las <\/span><a href=\"http:\/\/www.iebschool.com\/ranking-y-acreditaciones\/\"><span style=\"font-weight: 400\">mejores escuelas de negocios en Espa\u00f1a<\/span><\/a><span style=\"font-weight: 400\"> y como la n\u00famero uno de las exclusivamente online, seg\u00fan un estudio del CSIC elaborado para el Ministerio de Educaci\u00f3n. <\/span>\n\n&nbsp;\n\n<span style=\"font-weight: 400\">Para m\u00e1s informaci\u00f3n del postgrado consultar la p\u00e1gina web del programa:<\/span>\n\n<a href=\"http:\/\/www.iebschool.com\/programas\/postgrado-gestion-turistica-marketing-digital\/\"><span style=\"font-weight: 400\">http:\/\/www.iebschool.com\/programas\/postgrado-gestion-turistica-marketing-digital\/<\/span><\/a>","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":3052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[115,233],"class_list":["post-3051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notas-de-prensa","tag-formacion-online","tag-turismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IEBS apuesta por la formaci\u00f3n digital en Turismo<\/title>\n<meta name=\"description\" content=\"La escuela de negocios IEBS ampl\u00eda su oferta formativa para este curso acad\u00e9mico con el\u00a0Postgrado en Gesti\u00f3n Tur\u00edstica 3.0 y Marketing Digital\" \/>\n<meta name=\"robots\" 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