{"id":3105,"date":"2017-03-14T16:58:34","date_gmt":"2017-03-14T14:58:34","guid":{"rendered":"http:\/\/comunidad.iebschool.com\/saladeprensa\/?p=3105"},"modified":"2017-03-14T16:58:34","modified_gmt":"2017-03-14T14:58:34","slug":"la-fundacion-gas-natural-fenosa-iebs-y-tthegap-lanzan-un-programa-de-formacion-para-digitalizar-e-internacionalizar-a-las-pymes","status":"publish","type":"post","link":"https:\/\/www.iebschool.com\/saladeprensa\/2017\/03\/14\/la-fundacion-gas-natural-fenosa-iebs-y-tthegap-lanzan-un-programa-de-formacion-para-digitalizar-e-internacionalizar-a-las-pymes\/","title":{"rendered":"La Fundaci\u00f3n Gas Natural Fenosa, IEBS y tthegap lanzan un programa de formaci\u00f3n para digitalizar e internacionalizar a las pymes"},"content":{"rendered":"Esta iniciativa se enmarca en el Programa Primera Exportaci\u00f3n de la\u00a0Fundaci\u00f3n Gas Natural Fenosa, cuyo objetivo es formar y asesorar\u00a0gratuitamente a pymes de cualquier sector que deseen ser m\u00e1s competitivas y\u00a0exportar.<\/strong>\n\n \n\nLa Fundaci\u00f3n Gas Natural Fenosa<\/a>, la escuela de negocios IEBS Business School<\/a> y la agencia de marketing digital tthegap,<\/a> han desarrollado un programa de cursos online\u00a0abiertos y gratuitos <\/a>\u00a0(MOOC\u2019s) con el objetivo de apoyar gratuitamente la transformaci\u00f3n\u00a0digital y los planes de desarrollo y crecimiento exterior de los emprendedores y de las\u00a0peque\u00f1as y medianas empresas.\n\nLas tres entidades se unen para establecer lazos de colaboraci\u00f3n y trabajar conjuntamente\u00a0en este programa formativo que ayudar a reflexionar a empresarios y ejecutivos de peque\u00f1as y medianas empresas sobre el futuro de las organizaciones y el impacto de los\u00a0cambios que estamos viviendo. Conceptos como la automatizaci\u00f3n, el machine learning, la\u00a0sociedad conectada, el internet de las cosas, la industria 4.0 o la impresi\u00f3n 3D son claves a\u00a0la hora de desarrollar actividades en un entorno cada vez m\u00e1s digital y globalizado.\u00a0Adem\u00e1s, la formaci\u00f3n proporcionar\u00e1 las herramientas enfocadas a impulsar el rendimiento\u00a0directivo de los emprendedores.\n\n \n\n\u201cLa transformaci\u00f3n digital de las empresas ya no es una opci\u00f3n, sino una necesidad y una\u00a0cuesti\u00f3n de supervivencia\u201d, explica el director ejecutivo del Programa Primera Exportaci\u00f3n\u00a0de la Fundaci\u00f3n Gas Natural Fenosa, Emili Segura.\n\n \n\nEl programa est\u00e1 formado por cinco MOOC\u2019s (acr\u00f3nimo en ingl\u00e9s de Massive Open Online\u00a0Course) que ofrecer\u00e1n especializaci\u00f3n en \u00e1reas como email marketing, SEO, productividad personal, transformaci\u00f3n digital o herramientas de gesti\u00f3n comercial internacional.\u00a0Conocimientos que permiten a las organizaciones ejecutar planes para abordar su propia\u00a0digitalizaci\u00f3n y optimizar el rendimiento de su comercio en internet.\n\n \n\nEl equipo que ha participado en la elaboraci\u00f3n de este proyecto est\u00e1 formado por\u00a0profesionales que est\u00e1n liderando el cambio y la transformaci\u00f3n digital, como David Alay\u00f3n,\u00a0head of innovation projects de Inditex; David Tom\u00e1s, creador de la primera empresa con\u00a0organizaci\u00f3n celular de Espa\u00f1a y autor del best seller La empresa m\u00e1s feliz del mundo, o\u00a0Lluis Font, con m\u00e1s de 25 a\u00f1os de experiencia en la industria digital.\n\n \n\nLa Fundaci\u00f3n Gas Natural Fenosa\u00a0La Fundaci\u00f3n Gas Natural Fenosa, fundada en 1992 por GAS NATURAL FENOSA, orienta\u00a0sus actividades a la promoci\u00f3n de la informaci\u00f3n, la formaci\u00f3n y la sensibilizaci\u00f3n de la\u00a0sociedad en la mejora de la eficiencia energ\u00e9tica y la innovaci\u00f3n tecnol\u00f3gica en el \u00e1mbito de\u00a0la energ\u00eda, respetando el medio ambiente, y promueve actividades culturales a trav\u00e9s de su\u00a0Museo del Gas, dirigidas a la preservaci\u00f3n y difusi\u00f3n del patrimonio hist\u00f3rico y cultural del\u00a0sector. Sus actividades internacionales se llevan a cabo en Argelia, Argentina, Brasil, Chile,\u00a0Colombia, Costa Rica, M\u00e9xico, Marruecos, Italia, Moldavia y Sud\u00e1frica.\n\n \n\nSobre IEBS Business School y tthegap\n\nIEBS nace en 2009 con el objetivo de ofrecer una alternativa real a las escuelas de\u00a0negocios tradicionales, con una apuesta por la innovaci\u00f3n en el aprendizaje, los\u00a0emprendedores, la \u00e9tica y la sostenibilidad. Hoy en d\u00eda, es reconocida como la escuela de negocios de nueva generaci\u00f3n m\u00e1s innovadora, habiendo sido escogida por el Fecyt como\u00a0uno de los perfiles m\u00e1s innovadores, y apareciendo en el ranking de escuelas de negocios que elabora el CSIC como la 1\u00aa exclusivamente online y la 9\u00aa mejor escuela de negocios de\u00a0Espa\u00f1a.\n\nPor su parte, tthegap\u00a0es una agencia de publicidad y\u00a0marketing digital 360\u00ba\u00a0con sede en\u00a0Barcelona\u00a0y oficinas en Madrid, experta desde el a\u00f1o 2003 en acompa\u00f1ar a sus clientes en\u00a0la transformaci\u00f3n digital.\n\n ","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":3116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notas-de-prensa"],"yoast_head":"\nLa Fundaci\u00f3n Gas Natural Fenosa, IEBS y tthegap lanzan un programa de formaci\u00f3n para digitalizar e internacionalizar a las pymes - Sala de Prensa<\/title>\n<meta name=\"description\" content=\"Esta iniciativa se enmarca en el Programa Primera Exportaci\u00f3n de la\u00a0Fundaci\u00f3n Gas Natural Fenosa, cuyo objetivo es formar y asesorar\u00a0gratuitamente a pymes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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