{"id":3461,"date":"2018-02-28T19:21:47","date_gmt":"2018-02-28T17:21:47","guid":{"rendered":"https:\/\/comunidad.iebschool.com\/saladeprensa\/?p=3461"},"modified":"2018-02-28T19:21:47","modified_gmt":"2018-02-28T17:21:47","slug":"iebs-impartira-el-primer-mooc-de-esports-management","status":"publish","type":"post","link":"https:\/\/www.iebschool.com\/saladeprensa\/2018\/02\/28\/iebs-impartira-el-primer-mooc-de-esports-management\/","title":{"rendered":"IEBS impartir\u00e1 el primer MOOC de eSports Management"},"content":{"rendered":"<span style=\"font-weight: 400;\">La Escuela de Negocios <\/span><b>IEBS<\/b><span style=\"font-weight: 400;\"> lanza el primer<\/span> <a href=\"https:\/\/www.iebschool.com\/programas\/curso-mooc-epports-management-online-gratis\/\" target=\"_blank\" rel=\"noopener\"><b>MOOC de eSports Management<\/b><\/a> <span style=\"font-weight: 400;\">pensado para dar soluci\u00f3n a la necesidad de formar profesionales especializados en la nueva industria de los eSports, un sector con gran potencial de crecimiento que ha aumentado en audiencia en un 200%, superando a la de los deportes tradicionales. <\/span>\n\n<span style=\"font-weight: 400;\">Los eSports se han convertido este \u00faltimo a\u00f1o en la gran apuesta por parte del p\u00fablico joven. En Espa\u00f1a, el sector del videojuego mueve casi 4 millones de espectadores y en el 2020 se prev\u00e9n alcanzar los 2.400 millones de d\u00f3lares a nivel mundial. <\/span>\n\n<span style=\"font-weight: 400;\">IEBS, como escuela en contacto permanente con la tecnolog\u00eda y la innovaci\u00f3n y las nuevas oportunidades de negocio que \u00e9stas generan, ha desarrollado el primer<\/span><b> MOOC de eSports Management <\/b><span style=\"font-weight: 400;\">con la intenci\u00f3n de formar profesionales competitivos dentro de la industria. El objetivo es que cualquier persona con funciones dentro del marketing, emprendedor o directivo, entienda las reglas y los retos a los que se enfrenta este sector y pueda utilizar el conocimiento adquirido para su aplicaci\u00f3n profesional y para entrar en un negocio nuevo llenos de grandes oportunidades.<\/span>\n\n<span style=\"font-weight: 400;\">El auge de la industria de los videojuegos demuestra que los impactos en visibilidad llegan a ser 10 veces superiores a los de otros soportes online o canales tradicionales, por lo que los eSports se han convertido en un reclamo publicitario para las grandes empresas. Marcas como Red Bull, Intel, Adidas o Coca Cola apoyan su crecimiento utiliz\u00e1ndolos como canal de comunicaci\u00f3n para generar engagement con la audiencia m\u00e1s joven.<\/span>\n\n<i><span style=\"font-weight: 400;\">\u201cLos eSports se convertir\u00e1n en el nuevo espect\u00e1culo de masas en el medio plazo, adem\u00e1s, est\u00e1 surgiendo todo un nuevo ecosistema a su alrededor que precisar\u00e1 de profesionales con talento que entiendan, y nunca mejor dicho, las nuevas reglas del juego.\u201d<\/span><\/i><span style=\"font-weight: 400;\">, asegura <\/span><b>Pascual Parada<\/b><span style=\"font-weight: 400;\">, Director de Estrategia y Desarrollo de IEBS y encargado de impartir este MOOC.<\/span>\n\n<span style=\"font-weight: 400;\">Adem\u00e1s, como soluci\u00f3n a la falta de formaci\u00f3n en este sector, IEBS est\u00e1 desarrollando el primer <\/span><b>Master en eSports Management <\/b><span style=\"font-weight: 400;\">del mercado, con la colaboraci\u00f3n de clubes deportivos y grandes empresas de contenidos digitales, en el que los alumnos tendr\u00e1n que ejecutar proyectos reales. <\/span>\n\n<span style=\"font-weight: 400;\">El MOOC, totalmente gratuito, comienza el pr\u00f3ximo<\/span> <span style=\"font-weight: 400;\">jueves <\/span><b>19 de abril <\/b><span style=\"font-weight: 400;\">y tiene una duraci\u00f3n de dos semanas. <\/span>\n\n<b>Para registrarse en el MOOC acceder a:<\/b>\n\n<span style=\"font-weight: 400;\">https:\/\/www.iebschool.com\/programas\/curso-mooc-epports-management-online-gratis\/ <\/span>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[115,172],"class_list":["post-3461","post","type-post","status-publish","format-standard","hentry","category-notas-de-prensa","tag-formacion-online","tag-mooc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.6) - 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