{"id":3526,"date":"2018-10-17T12:38:14","date_gmt":"2018-10-17T10:38:14","guid":{"rendered":"https:\/\/comunidad.iebschool.com\/saladeprensa\/?p=3526"},"modified":"2018-10-17T12:38:14","modified_gmt":"2018-10-17T10:38:14","slug":"iebs-presenta-programa-capacitar-nuevo-cmo","status":"publish","type":"post","link":"https:\/\/www.iebschool.com\/saladeprensa\/2018\/10\/17\/iebs-presenta-programa-capacitar-nuevo-cmo\/","title":{"rendered":"IEBS presenta un programa para capacitar al nuevo CMO"},"content":{"rendered":"<ul>\n\t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">La digitalizaci\u00f3n del director de marketing es imparable y pasa por incorporar metodolog\u00edas del mundo digital en su trabajo<\/span><\/li>\n<\/ul>\n<b>Madrid, 17 de octubre de 2018<\/b><span style=\"font-weight: 400\"> .- La escuela de negocios nativa digital IEBS ha dise\u00f1ado el <\/span><a href=\"https:\/\/www.iebschool.com\/programas\/master-marketing-digital-business\/\"><span style=\"font-weight: 400\">M\u00e1ster en Marketing &amp; Digital Business<\/span><\/a><span style=\"font-weight: 400\"> con el objetivo de capacitar con competencias tra\u00eddas del mundo digital al nuevo CMO \u201cChief Marketing Officer\u201d.<\/span>\n\nEl programa, que adem\u00e1s ha logrado la acreditaci\u00f3n oficial de Maestr\u00eda en M\u00e9xico, reenfoca la visi\u00f3n del marketing tradicional pensado para un mundo est\u00e1tico, hacia el desempe\u00f1o de estas funciones en un mundo en constante movimiento.\n\nPor eso el programa se centra en dotar de nuevas herramientas para la direcci\u00f3n de marketing como la generaci\u00f3n de ideas con el \u201cDesign Thinking\u201d, el desarrollo \u00e1gil de productos con \u201cAgile\u201d y la validaci\u00f3n de la demanda gracias a los modelos de \u201cLean Startup\u201d y la orientaci\u00f3n \u201cData Driven\u201d del departamento de marketing aplicando Business Intelligence y Big Data.\n\n<i><span style=\"font-weight: 400\">\u201cEl mundo est\u00e1 en constante movimiento y las empresas deben acelerar el proceso de dise\u00f1o, creaci\u00f3n y lanzamiento de nuevos productos y mercados. Con las nuevas formas de trabajo que han puesto de moda empresas emblem\u00e1ticas como Apple o Google, este proceso es mucho m\u00e1s r\u00e1pido, barato y eficaz. Adem\u00e1s aplicando los conocimientos de los medios digitales, la conexi\u00f3n entre oferta y demanda es en tiempo real y la investigaci\u00f3n de mercados se hace sobre la marcha y en un entorno real\u201d <\/span><\/i><span style=\"font-weight: 400\">declara Pascual Parada director del programa.<\/span>\n\nAdem\u00e1s el programa se complementa con las Tech Marketing Masterclass con la participaci\u00f3n de los \u201cdigital leaders\u201d de la industria, lo que garantiza la m\u00e1xima actualizaci\u00f3n en cuanto a la aplicaci\u00f3n de tendencias y el estudio de casos.\n\n<span style=\"font-weight: 400\">El claustro de profesores est\u00e1 formado por una combinaci\u00f3n de expertos en Marketing y Negocios<\/span> <span style=\"font-weight: 400\">como Pascual Parada, emprendedor y experto en nuevos modelos de negocio,<\/span><span style=\"font-weight: 400\"><strong> Oriol Bel<\/strong>, Director de Inboundcycle, <strong>Fernando Beneitez<\/strong>, cofundador y digital business manager de Mundo Animal o <strong>Rub\u00e9n Calvo<\/strong>, Director General Corporativo en Antevenio GO. <\/span>\n\n<span style=\"font-weight: 400\">Con este M\u00e1ster, que dar\u00e1 comienzo el pr\u00f3ximo <\/span><b>25 de octubre, <\/b><span style=\"font-weight: 400\">IEBS pone el foco en la especializaci\u00f3n del director de marketing y en las caracter\u00edsticas del nuevo perfil profesional que demanda el mercado para el CMO.<\/span>\n\nM\u00e1s informaci\u00f3n sobre el M\u00e1ster en Marketing y Digital Business: https:\/\/www.iebschool.com\/programas\/master-marketing-digital-business\/","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[115,157],"class_list":["post-3526","post","type-post","status-publish","format-standard","hentry","category-notas-de-prensa","tag-formacion-online","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.6) - 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