{"id":3576,"date":"2019-03-28T16:52:13","date_gmt":"2019-03-28T14:52:13","guid":{"rendered":"https:\/\/comunidad.iebschool.com\/saladeprensa\/?p=3576"},"modified":"2019-03-28T16:52:13","modified_gmt":"2019-03-28T14:52:13","slug":"iebs-director-producto-era-digital","status":"publish","type":"post","link":"https:\/\/www.iebschool.com\/saladeprensa\/2019\/03\/28\/iebs-director-producto-era-digital\/","title":{"rendered":"IEBS formar\u00e1 al Director de Producto en la era Digital"},"content":{"rendered":"&nbsp;\n<ul>\n\t<li style=\"font-weight: 400\"><em><span style=\"font-weight: 400\">El nuevo programa de IEBS responde a la demanda de profesionales de las empresas tecnol\u00f3gicas y digitalizadas<\/span><\/em><\/li>\n<\/ul>\n<ul>\n\t<li style=\"font-weight: 400\"><em><span style=\"font-weight: 400\">El dise\u00f1o y desarrollo de productos en la era digital se ha convertido en una de las funciones clave para el crecimiento de las empresas del sector<\/span><\/em><\/li>\n<\/ul>\n&nbsp;\n\n<b>Madrid, 28 de febrero de 2019<\/b><span style=\"font-weight: 400\">.- La transformaci\u00f3n de los mercados y \u00a0tecnolog\u00edas como el Big Data, la IA o la Nube hacen que la inmediatez y la volatilidad sean factores cr\u00edticos en la gesti\u00f3n. A la hora de dise\u00f1ar productos el tiempo es clave por eso los modelos tradicionales ya no funcionan. Para dar respuesta a esa demanda lEBS presenta el Postgrado en <\/span><a href=\"https:\/\/www.iebschool.com\/programas\/postgrado-digital-product-manager\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Digital Product Management<\/span><\/a><span style=\"font-weight: 400\">.<\/span>\n\n<i><span style=\"font-weight: 400\">\u201cEl lema de este programa es: equiv\u00f3cate r\u00e1pido y barato. Esta famosa frase de la metodolog\u00eda Lean Startup describe la esencia del cambio de paradigma en esta funci\u00f3n profesional\u201d<\/span><\/i><span style=\"font-weight: 400\"> declara Javier Cantos director acad\u00e9mico de IEBS. <\/span>\n\n<span style=\"font-weight: 400\">El Gerente de Producto Digital o Product Manager analiza el mercado, conoce al cliente y dise\u00f1a el producto y las etapas de comercializaci\u00f3n. A diferencia del Product Manager convencional utilizar\u00e1 un prototipo para validar el producto y no invertir\u00e1 muchos recursos en investigaci\u00f3n gracias a que el Big Data le ofrece datos en tiempo real.<\/span>\n\n<span style=\"font-weight: 400\">Este Postgrado tiene como objetivo principal dotar al alumno de capacidades para entender este nuevo contexto y trabajar como <\/span><b>Digital Product Manager, <\/b><span style=\"font-weight: 400\">gracias al aprendizaje de metodolog\u00edas como Design Thinking, Scrum, UX, Prototipado, Customer Development, Test A\/B y Data StoryTelling y las herramientas clave para su desempe\u00f1o.<\/span>\n\n<span style=\"font-weight: 400\">Las oportunidades laborales que ofrece este perfil son amplias pudiendo desempe\u00f1ar, en funci\u00f3n de su experiencia, cualquier puesto de Gerente de Producto, Vicepresidente de Producto, Responsable de Producto, Product Manager o Digital Product Manager.<\/span>\n\n<span style=\"font-weight: 400\">El claustro de profesores est\u00e1 formado por el director del postgrado<\/span><b> Javier Cantos Ca\u00f1ete<\/b><span style=\"font-weight: 400\">\u00a0y director de la F\u00e1brica del Tiempo, <\/span><span style=\"font-weight: 400\"><strong>Miguel Mac\u00edas<\/strong>, tambi\u00e9n director de la formaci\u00f3n y creador de Bevator, David Alay\u00f3n, director de innovaci\u00f3n en Inditex, I\u00f1aki G\u00f3mez, <\/span><span style=\"font-weight: 400\">Dise\u00f1ador UX o <\/span><span style=\"font-weight: 400\">Maria Cortes Astudillo<\/span><b>,<\/b><span style=\"font-weight: 400\"> IT Business Analyst.<\/span>\n\n<span style=\"font-weight: 400\">El Postgrado dar\u00e1 comienzo el 25 de abril y la primera edici\u00f3n cuenta con solo quince plazas. M\u00e1s informaci\u00f3n del Postgrado en:\u00a0<\/span><a href=\"https:\/\/www.iebschool.com\/programas\/postgrado-digital-product-manager\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.iebschool.com\/programas\/postgrado-digital-product-manager\/<\/a>\n\n<b>Sobre IEBS Business School<\/b>\n\n<a href=\"https:\/\/www.iebschool.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">IEBS<\/span><\/a><span style=\"font-weight: 400\">, la escuela de negocios de la innovaci\u00f3n y los emprendedores, es la 1\u00aa escuela nativa digital online en espa\u00f1ol del mundo. Fundada en 2009, nace con el prop\u00f3sito de transformar la educaci\u00f3n gracias a la tecnolog\u00eda. Su propuesta pedag\u00f3gica pone al alumno en el centro de la experiencia de aprendizaje, con un modelo abierto, pr\u00e1ctico y colaborativo. Est\u00e1 considerada la 1\u00aa escuela online de Espa\u00f1a seg\u00fan el r\u00e1nking del CSIC y la 2\u00aa de Latinoam\u00e9rica seg\u00fan el r\u00e1nking Iberoamericano.<\/span>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[70,115],"class_list":["post-3576","post","type-post","status-publish","format-standard","hentry","category-notas-de-prensa","tag-digital-product","tag-formacion-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IEBS formar\u00e1 al Director de Producto en la era Digital - Sala de Prensa<\/title>\n<meta name=\"description\" content=\"IEBS lanza una nueva formaci\u00f3n para los Directores de Producto, un perfil profesional reclamado por las empresas en plena transformaci\u00f3n digital.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iebschool.com\/saladeprensa\/2019\/03\/28\/iebs-director-producto-era-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IEBS formar\u00e1 al Director de Producto en la era Digital\" \/>\n<meta property=\"og:description\" content=\"IEBS lanza una nueva formaci\u00f3n para los Directores de Producto, un perfil profesional reclamado por las empresas en plena transformaci\u00f3n digital.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iebschool.com\/saladeprensa\/2019\/03\/28\/iebs-director-producto-era-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Prensa\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-28T14:52:13+00:00\" \/>\n<meta name=\"author\" content=\"Marta Esta\u00fan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marta Esta\u00fan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.iebschool.com\/saladeprensa\/2019\/03\/28\/iebs-director-producto-era-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.iebschool.com\/saladeprensa\/2019\/03\/28\/iebs-director-producto-era-digital\/\"},\"author\":{\"name\":\"Marta Esta\u00fan\",\"@id\":\"https:\/\/www.iebschool.com\/saladeprensa\/#\/schema\/person\/693cab7d5fde887d433b2920514703b6\"},\"headline\":\"IEBS formar\u00e1 al Director de Producto en la era Digital\",\"datePublished\":\"2019-03-28T14:52:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.iebschool.com\/saladeprensa\/2019\/03\/28\/iebs-director-producto-era-digital\/\"},\"wordCount\":497,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.iebschool.com\/saladeprensa\/#organization\"},\"keywords\":[\"digital product\",\"Formaci\u00f3n Online\"],\"articleSection\":[\"Notas de Prensa\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.iebschool.com\/saladeprensa\/2019\/03\/28\/iebs-director-producto-era-digital\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iebschool.com\/saladeprensa\/2019\/03\/28\/iebs-director-producto-era-digital\/\",\"url\":\"https:\/\/www.iebschool.com\/saladeprensa\/2019\/03\/28\/iebs-director-producto-era-digital\/\",\"name\":\"IEBS formar\u00e1 al Director de Producto en la era Digital - 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