{"id":3904,"date":"2020-01-22T14:34:06","date_gmt":"2020-01-22T12:34:06","guid":{"rendered":"https:\/\/comunidad.iebschool.com\/saladeprensa\/?p=3904"},"modified":"2020-01-22T14:34:06","modified_gmt":"2020-01-22T12:34:06","slug":"atrae-clientes-con-la-metodologia-inbound-marketing-y-sales-automation","status":"publish","type":"post","link":"https:\/\/www.iebschool.com\/saladeprensa\/2020\/01\/22\/atrae-clientes-con-la-metodologia-inbound-marketing-y-sales-automation\/","title":{"rendered":"Atrae clientes con la metodolog\u00eda Inbound Marketing y Sales Automation"},"content":{"rendered":"&nbsp;\n<ul>\n\t<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">El nuevo master de IEBS responde a la demanda de profesionales digitales<\/span><\/i><\/li>\n<\/ul>\n<ul>\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El inbound marketing es imprescindible en departamentos de marketing para captar nuevas oportunidades de negocio.<\/span><\/li>\n<\/ul>\n<b>Madrid, 22 de enero de 2020. <\/b><span style=\"font-weight: 400;\">Gracias a los avances tecnol\u00f3gicos, los compradores disponen a golpe de clic de cualquier informaci\u00f3n sobre los productos que desean adquirir. As\u00ed, poco a poco, la era digital ha ido modificando<\/span> <span style=\"font-weight: 400;\">los h\u00e1bitos de consumo, lo que, a su vez, ha obligado al mercado a cambiar su relaci\u00f3n con los clientes. Para adaptarse a este nuevo escenario, en 2005 surgi\u00f3 el <\/span><b>Inbound Marketing<\/b><span style=\"font-weight: 400;\">, una metodolog\u00eda que permite captar clientes gracias al dise\u00f1o de estrategias de venta que acompa\u00f1an al usuario durante todo el proceso de compra.<\/span>\n\n<span style=\"font-weight: 400;\">Desde entonces, este m\u00e9todo se ha consolidado como uno de los m\u00e1s exitosos dentro del marketing y, junto con la aplicaci\u00f3n de <\/span><b>Sales Automation<\/b><span style=\"font-weight: 400;\">, las empresas han logrado mejorar sus ventas a trav\u00e9s de canales digitales sin gastar su marca ni molestar a los clientes. Desde <\/span><a href=\"https:\/\/www.iebschool.com\/\" target=\"_blank\" rel=\"noopener\"><b>IEBS<\/b><\/a><span style=\"font-weight: 400;\">, explican que \u201c<\/span><i><span style=\"font-weight: 400;\">es muy importante combinar estas dos skills en departamentos de marketing para captar nuevas oportunidades de negocio<\/span><\/i><span style=\"font-weight: 400;\">\u201d.<\/span>\n\n<span style=\"font-weight: 400;\">Cada vez son m\u00e1s las compa\u00f1\u00edas que apuestan por aplicar la metodolog\u00eda inbound a trav\u00e9s de profesionales especializados. Desde <\/span><b>IEBS<\/b><span style=\"font-weight: 400;\">, escuela de negocios online, se\u00f1alan que \u201c<\/span><i><span style=\"font-weight: 400;\">las empresas son conscientes de que la generaci\u00f3n de demanda se encuentra en el entorno digital y entienden que es fundamental adaptar su publicidad a los clientes<\/span><\/i><span style=\"font-weight: 400;\">\u201d. Con el objetivo de formar a m\u00e1s profesionales especializados en esta metodolog\u00eda,<\/span><b> IEBS lanza el<\/b><a href=\"https:\/\/www.iebschool.com\/programas\/master-inbound-marketing-sales-automation\/\" target=\"_blank\" rel=\"noopener\"> <b>Master en Inbound Marketing &amp; Sales Automation<\/b><\/a><b>, <\/b><span style=\"font-weight: 400;\">un curso en el que se aprender\u00e1 a implementar estrategias de generaci\u00f3n de oportunidades de negocio y a c\u00f3mo aportar valor a las empresas generando <\/span><i><span style=\"font-weight: 400;\">engagemen<\/span><\/i><span style=\"font-weight: 400;\">t y mejorando su relaci\u00f3n con los clientes.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Otra opci\u00f3n para aquellos que s\u00f3lo quieran centrarse en ventas ser\u00e1 el postgrado de<\/span><a href=\"https:\/\/www.iebschool.com\/programas\/postgrado-inbound-sales-direccion-ventas-b2b\/\" target=\"_blank\" rel=\"noopener\"> <b>Inbound Sales y Direcci\u00f3n de Ventas B2B<\/b><\/a><b>,<\/b> <span style=\"font-weight: 400;\">donde se podr\u00e1 aprender desde el proceso de creaci\u00f3n de un equipo de ventas hasta las estrategias de venta imprescindibles en la actualidad como el ABM o el Social Selling.<\/span>\n\n<span style=\"font-weight: 400;\">Por \u00faltimo, IEBS se\u00f1ala que es importante formarse con profesionales especializados en el sector ya que disponen de una trayectoria de reconocido prestigio. En el <\/span><b>Master en Inbound Marketing &amp; Sales Automation<\/b> <b>de IEBS<\/b><span style=\"font-weight: 400;\">, el director del programa es <\/span><b>Oriol Bel Marata<\/b><span style=\"font-weight: 400;\">, director de marketing en Inboundcycle; y el claustro de profesores lo forman profesionales en activo: <\/span><b>David Tomas<\/b><span style=\"font-weight: 400;\">, fundador de Cyberclick; <\/span><b>Neus S\u00e1nchez Torras, Mireia Reixach, Sarah Vercheval y Mar\u00eda Toledo<\/b><span style=\"font-weight: 400;\">, Inbound Marketing Specialists en InboundCycle;\u00a0 <\/span><b>Manel Bassols, <\/b><span style=\"font-weight: 400;\">account director en InboundCycle, <\/span><b>Daniel Le\u00f3n Alonso<\/b><span style=\"font-weight: 400;\">, International Business &amp; Marketing; <\/span><b>Elena C\u00e1mara<\/b><span style=\"font-weight: 400;\">, Marketing Manager; <\/span><b>Alice Didier,<\/b><span style=\"font-weight: 400;\"> Inbound Consultant InboundCycle;<\/span><b> Andrea Casta\u00f1ar,<\/b><span style=\"font-weight: 400;\"> Sales y Digital Marketing Consultant en InboundCycle; <\/span><b>Marta Mi\u00f1arro,<\/b><span style=\"font-weight: 400;\"> PR y Events Manager en InboundCycle;\u00a0 y <\/span><b>Susana Meijomil<\/b><span style=\"font-weight: 400;\">, Content Manager e Inbound Marketing en InboundCycle;\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Tanto el<\/span><b> Master en Inbound Marketing &amp; Sales Automation<\/b><span style=\"font-weight: 400;\"> como el <\/span><b>Postgrado en Inbound Sales y Direcci\u00f3n de Ventas B2B <\/b><span style=\"font-weight: 400;\">dar\u00e1n comienzo el <\/span><b>30 de abril<\/b><span style=\"font-weight: 400;\"> y en su primera edici\u00f3n contar\u00e1n con un n\u00famero limitado de plazas.\u00a0<\/span>\n\n<b>Sobre IEBS Business School<\/b>\n\n<span style=\"font-weight: 400;\">IEBS, la escuela de negocios de la innovaci\u00f3n y los emprendedores, nace en 2009 con el objetivo de ofrecer una alternativa real a las escuelas de negocios tradicionales, con una apuesta por la innovaci\u00f3n en el aprendizaje, los emprendedores, la \u00e9tica y la sostenibilidad. Hoy en d\u00eda, es reconocida como la escuela de negocios de nueva generaci\u00f3n m\u00e1s innovadora, habiendo sido escogida por el Fecyt como uno de los perfiles m\u00e1s innovadores, y apareciendo en el ranking de escuelas de negocios que elabora el CSIC como la 1\u00aa exclusivamente<\/span> <span style=\"font-weight: 400;\">online y la 9\u00aa<\/span><a href=\"https:\/\/www.iebschool.com\/ranking-y-acreditaciones\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">mejor escuela de negocios<\/span><\/a> <span style=\"font-weight: 400;\">de Espa\u00f1a.<\/span>","protected":false},"excerpt":{"rendered":"","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[132,133,134],"class_list":["post-3904","post","type-post","status-publish","format-standard","hentry","category-notas-de-prensa","tag-inbound","tag-inbound-marketing","tag-inbound-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Atrae clientes con la metodolog\u00eda Inbound Marketing y Sales Automation - Sala de Prensa<\/title>\n<meta name=\"description\" content=\"&nbsp; El nuevo master de IEBS responde a la demanda de profesionales digitales El inbound marketing es imprescindible en departamentos de marketing para\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iebschool.com\/saladeprensa\/2020\/01\/22\/atrae-clientes-con-la-metodologia-inbound-marketing-y-sales-automation\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atrae clientes con la metodolog\u00eda Inbound Marketing y Sales Automation\" \/>\n<meta property=\"og:description\" content=\"&nbsp; El nuevo master de IEBS responde a la demanda de profesionales digitales El inbound marketing es imprescindible en departamentos de marketing para\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iebschool.com\/saladeprensa\/2020\/01\/22\/atrae-clientes-con-la-metodologia-inbound-marketing-y-sales-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Prensa\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-22T12:34:06+00:00\" \/>\n<meta name=\"author\" content=\"Ylenia Garcia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ylenia Garcia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.iebschool.com\/saladeprensa\/2020\/01\/22\/atrae-clientes-con-la-metodologia-inbound-marketing-y-sales-automation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.iebschool.com\/saladeprensa\/2020\/01\/22\/atrae-clientes-con-la-metodologia-inbound-marketing-y-sales-automation\/\"},\"author\":{\"name\":\"Ylenia Garcia\",\"@id\":\"https:\/\/www.iebschool.com\/saladeprensa\/#\/schema\/person\/92517e37a208ec94e5211d457cfef881\"},\"headline\":\"Atrae clientes con la metodolog\u00eda Inbound Marketing y Sales Automation\",\"datePublished\":\"2020-01-22T12:34:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.iebschool.com\/saladeprensa\/2020\/01\/22\/atrae-clientes-con-la-metodologia-inbound-marketing-y-sales-automation\/\"},\"wordCount\":664,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.iebschool.com\/saladeprensa\/#organization\"},\"keywords\":[\"inbound\",\"inbound marketing\",\"inbound sales\"],\"articleSection\":[\"Notas de Prensa\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.iebschool.com\/saladeprensa\/2020\/01\/22\/atrae-clientes-con-la-metodologia-inbound-marketing-y-sales-automation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iebschool.com\/saladeprensa\/2020\/01\/22\/atrae-clientes-con-la-metodologia-inbound-marketing-y-sales-automation\/\",\"url\":\"https:\/\/www.iebschool.com\/saladeprensa\/2020\/01\/22\/atrae-clientes-con-la-metodologia-inbound-marketing-y-sales-automation\/\",\"name\":\"Atrae clientes con la metodolog\u00eda Inbound Marketing y Sales Automation - Sala de Prensa\",\"isPartOf\":{\"@id\":\"https:\/\/www.iebschool.com\/saladeprensa\/#website\"},\"datePublished\":\"2020-01-22T12:34:06+00:00\",\"description\":\"&nbsp; 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