{"id":4017,"date":"2020-04-30T09:16:10","date_gmt":"2020-04-30T07:16:10","guid":{"rendered":"https:\/\/comunidad.iebschool.com\/saladeprensa\/?p=4017"},"modified":"2020-04-30T09:16:10","modified_gmt":"2020-04-30T07:16:10","slug":"iebs-lanza-master-in-digital-chief-management","status":"publish","type":"post","link":"https:\/\/www.iebschool.com\/saladeprensa\/2020\/04\/30\/iebs-lanza-master-in-digital-chief-management\/","title":{"rendered":"IEBS formar\u00e1 a l\u00edderes digitales en uno de los perfiles m\u00e1s buscados: Chief Digital Officer"},"content":{"rendered":"<span style=\"font-weight: 400\">Las empresas est\u00e1n viviendo un proceso de digitalizaci\u00f3n como consecuencia de los cambios en los h\u00e1bitos y comportamiento de los clientes. Para controlar toda la estrategia y llevar a cabo la transformaci\u00f3n de empresa cl\u00e1sica a empresa digital, las organizaciones necesitan un <\/span><b>Chief Digital Officer (CDO)<\/b><span style=\"font-weight: 400\">. Por eso y para cubrir la demanda de este perfil, la escuela de negocios IEBS ha lanzado el <\/span><a href=\"https:\/\/www.iebschool.com\/programas\/master-digital-chief-management\/\"><b>Master in Digital Chief Management<\/b><\/a><span style=\"font-weight: 400\">.\u00a0<\/span>\n\n<span style=\"font-weight: 400\">La figura del Chief Digital Officer (CDO) es esencial para liderar mercados cada vez m\u00e1s competitivos. Las empresas est\u00e1n asistiendo a un proceso de transformaci\u00f3n digital y las estrategias empresariales deben estar alineadas con las digitales para afrontar los nuevos retos.<\/span>\n\n<span style=\"font-weight: 400\">El objetivo de IEBS es ayudar a cubrir las oportunidades que brinda la tecnolog\u00eda digital a las empresas para crecer mediante la formaci\u00f3n de profesionales para liderar este proceso.\u00a0<\/span>\n\n<span style=\"font-weight: 400\">En el <\/span><a href=\"https:\/\/www.iebschool.com\/programas\/master-digital-chief-management\/\"><b>Master in Digital Chief Management<\/b><\/a><span style=\"font-weight: 400\"> los alumnos aprender\u00e1n a ejecutar la estrategia digital de una empresa, mejorar la cultura del cambio e implementar la innovaci\u00f3n tecnol\u00f3gica para desarrollar modelos de negocio disruptivos y dar soluci\u00f3n a problemas impuestos por la falta de cultura digital en las organizaciones.<\/span>\n\n<span style=\"font-weight: 400\">El programa se dirige especialmente a directores de marketing, directores de proyectos, product manager o directores de empresas que quieran aprender a gestionar la estrategia digital. Tambi\u00e9n, en general, a todo aquel que quiera profesionalizarse en este \u00e1mbito.<\/span>\n\n<span style=\"font-weight: 400\">El claustro de profesores est\u00e1 formado por grandes profesionales del sector. En la direcci\u00f3n del programa se encuentran <\/span><b>Javier Cantos<\/b><span style=\"font-weight: 400\">, Director y Consultor de productividad en La F\u00e1brica del Tiempo, <\/span><b>Miguel Mac\u00edas<\/b><span style=\"font-weight: 400\">, experto en innovaci\u00f3n en modelos de negocio para startups y corporaciones en Advenio y <\/span><b>Jorge Claveria<\/b><span style=\"font-weight: 400\">, Ingeniero de Telecomunicaciones e Industrial. Por otro lado, entre sus profesores se encuentran profesionales en activo del nivel de <\/span><b>Albert Torres<\/b><span style=\"font-weight: 400\">, Gerente de Valoraciones y <\/span><b>Roberto Touza<\/b><span style=\"font-weight: 400\">, experto en Lean Startup, inversor y docente.<\/span>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[66,159],"class_list":["post-4017","post","type-post","status-publish","format-standard","hentry","category-notas-de-prensa","tag-digital-chief-management","tag-master"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IEBS formar\u00e1 a l\u00edderes digitales en uno de los perfiles m\u00e1s buscados: Chief Digital Officer - Sala de Prensa<\/title>\n<meta name=\"description\" content=\"Las empresas est\u00e1n viviendo un proceso de digitalizaci\u00f3n como consecuencia de los cambios en los h\u00e1bitos y comportamiento de los clientes. 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