{"id":417,"date":"2011-03-03T16:05:57","date_gmt":"2011-03-03T16:05:57","guid":{"rendered":"http:\/\/comunidad.iebschool.com\/saladeprensa\/?p=417"},"modified":"2011-03-03T16:05:57","modified_gmt":"2011-03-03T16:05:57","slug":"iebs-lanza-un-nuevo-curso-de-community-manager-sobre-web-2-0-y-herramientas-online","status":"publish","type":"post","link":"https:\/\/www.iebschool.com\/saladeprensa\/2011\/03\/03\/iebs-lanza-un-nuevo-curso-de-community-manager-sobre-web-2-0-y-herramientas-online\/","title":{"rendered":"IEBS lanza un nuevo curso de Community Manager sobre web 2.0 y herramientas online"},"content":{"rendered":"<ul>\n\t<li><strong><em>El objetivo del curso es ense\u00f1ar las      herramientas b\u00e1sicas que debe manejar un Community Manager dentro del entorno      comunicativo 2.0 <\/em><\/strong><\/li>\n\t<li><strong><em>El nuevo perfil profesional surgido con      la web 2.0 hace necesaria una formaci\u00f3n espec\u00edfica acorde con su papel y      sus funciones<\/em><\/strong><\/li>\n\t<li><strong><em>El programa comenzar\u00e1 a impartirse el      pr\u00f3ximo 24 de marzo de 2011 <\/em><\/strong><\/li>\n<\/ul>\n<em>Barcelona, 3 de marzo de 2011<\/em>- La <strong>escuela de negocios IEBS<\/strong> impartir\u00e1 un nuevo curso sobre <strong>\u201c<a href=\"http:\/\/www.iebschool.com\/programas\/curso-web-2-0-herramientas-community-manager\">Web 2.0 y herramientas para el Community Manager<\/a>\u201d, <\/strong>apostando por la formaci\u00f3n de este nuevo perfil profesional, cada vez m\u00e1s presente en las empresas. El alumno podr\u00e1 ver todas las posibilidades que nos ofrece la web 2.0 como entorno comunicativo, empresarial y social.\n\nDesde la comunicaci\u00f3n, la publicidad, el marketing, la empresa o el periodismo; el nuevo perfil de Community Manager se ha convertido en <strong>una figura estrat\u00e9gica dentro de las organizaciones<\/strong>, que tiene que saber liderar el cambio hacia una era en la que la conectividad y la multiplicaci\u00f3n de plataformas comunicativas caracterizan a la nueva sociedad de la informaci\u00f3n. La web 2.0 ha hecho necesario que la interactividad, la comunicaci\u00f3n con nuestros usuarios y la imagen corporativa adquieran una gran relevancia, por lo que es b\u00e1sico que les prestemos la atenci\u00f3n que merecen.\n\nEl objetivo del curso <strong>\u201cWeb 2.0 y herramientas para el community manager\u201d<\/strong> es que los alumnos manejen con soltura las herramientas b\u00e1sicas del d\u00eda a d\u00eda de este profesional y <strong>se sumerjan en un entorno en permanente construcci\u00f3n<\/strong>, gracias a la interactividad y la aportaci\u00f3n de los usuarios. Las redes sociales, v\u00eddeos interactivos, wikis, comunidades virtuales, etc. son herramientas con unas caracter\u00edsticas que es necesario conocer para aprovechar todo su potencial.\n\n<strong>Los destinatarios del curso<\/strong> son profesionales que quieran trabajar en el entorno del Social Media y el Community Management y todas aquellas personas interesadas en aprender el funcionamiento de la web 2.0 y su aplicaci\u00f3n a su trabajo o las oportunidades que pueden suponer para su empresa.\n\nEl programa profundiza en los <strong>conocimientos b\u00e1sicos que debe tener un Community Manager<\/strong>, como son el manejo avanzado de las redes sociales, la comunicaci\u00f3n en la empresa, el\u00a0 RSS, el networking, los recursos multimedia o las herramientas gratuitas que Google ofrece a las empresas.\n\nA trav\u00e9s de actividades pr\u00e1cticas y tests de evaluaci\u00f3n, el alumno podr\u00e1 reafirmar sus conocimientos y aplicar lo aprendido. Gracias al campus virtual de IEBS y de un soporte continuo de tutor\u00eda, expertos en la materia se encargar\u00e1n de orientar, ayudar y asesorar al alumno durante todo el proceso de aprendizaje 2.0.\n<p style=\"text-align: justify\">El curso <strong>\u201cWeb 2.0 y herramientas para el Community Manager\u201d<\/strong> comenzar\u00e1 el pr\u00f3ximo <strong>24 de marzo de 2011<\/strong>. Los interesados podr\u00e1n inscribirse a trav\u00e9s de la Web de la <strong><em><a href=\"http:\/\/www.iebschool.com\/programas\/curso-web-2-0-herramientas-community-manager\">escuela de negocios<\/a><\/em><\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[44,88,98,203,242],"class_list":["post-417","post","type-post","status-publish","format-standard","hentry","category-notas-de-prensa","tag-community-manager","tag-emprendedores","tag-escuela-de-negocios","tag-redes-sociales","tag-web-2-0"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IEBS lanza un nuevo curso de Community Manager sobre web 2.0 y herramientas online - Sala de Prensa<\/title>\n<meta name=\"description\" content=\"El objetivo del curso es ense\u00f1ar las herramientas b\u00e1sicas que debe manejar un Community Manager dentro del entorno comunicativo 2.0 El nuevo perfil\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iebschool.com\/saladeprensa\/2011\/03\/03\/iebs-lanza-un-nuevo-curso-de-community-manager-sobre-web-2-0-y-herramientas-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IEBS lanza un nuevo curso de Community Manager sobre web 2.0 y herramientas online\" \/>\n<meta property=\"og:description\" content=\"El objetivo del curso es ense\u00f1ar las herramientas b\u00e1sicas que debe manejar un Community Manager dentro del entorno comunicativo 2.0 El nuevo perfil\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iebschool.com\/saladeprensa\/2011\/03\/03\/iebs-lanza-un-nuevo-curso-de-community-manager-sobre-web-2-0-y-herramientas-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Prensa\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-03T16:05:57+00:00\" \/>\n<meta name=\"author\" content=\"Eva Rodriguez Alvarez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eva Rodriguez Alvarez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.iebschool.com\/saladeprensa\/2011\/03\/03\/iebs-lanza-un-nuevo-curso-de-community-manager-sobre-web-2-0-y-herramientas-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.iebschool.com\/saladeprensa\/2011\/03\/03\/iebs-lanza-un-nuevo-curso-de-community-manager-sobre-web-2-0-y-herramientas-online\/\"},\"author\":{\"name\":\"Eva Rodriguez Alvarez\",\"@id\":\"https:\/\/www.iebschool.com\/saladeprensa\/#\/schema\/person\/9cca6e566c12dfa24b322fbb1cf5296a\"},\"headline\":\"IEBS lanza un nuevo curso de Community Manager sobre web 2.0 y herramientas online\",\"datePublished\":\"2011-03-03T16:05:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.iebschool.com\/saladeprensa\/2011\/03\/03\/iebs-lanza-un-nuevo-curso-de-community-manager-sobre-web-2-0-y-herramientas-online\/\"},\"wordCount\":481,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.iebschool.com\/saladeprensa\/#organization\"},\"keywords\":[\"Community Manager\",\"Emprendedores\",\"Escuela de Negocios\",\"Redes Sociales\",\"Web 2.0\"],\"articleSection\":[\"Notas de Prensa\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.iebschool.com\/saladeprensa\/2011\/03\/03\/iebs-lanza-un-nuevo-curso-de-community-manager-sobre-web-2-0-y-herramientas-online\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iebschool.com\/saladeprensa\/2011\/03\/03\/iebs-lanza-un-nuevo-curso-de-community-manager-sobre-web-2-0-y-herramientas-online\/\",\"url\":\"https:\/\/www.iebschool.com\/saladeprensa\/2011\/03\/03\/iebs-lanza-un-nuevo-curso-de-community-manager-sobre-web-2-0-y-herramientas-online\/\",\"name\":\"IEBS lanza un nuevo curso de Community Manager sobre web 2.0 y herramientas online - 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