{"id":4220,"date":"2021-03-01T12:05:23","date_gmt":"2021-03-01T10:05:23","guid":{"rendered":"https:\/\/comunidad.iebschool.com\/saladeprensa\/?p=4220"},"modified":"2021-03-01T12:05:23","modified_gmt":"2021-03-01T10:05:23","slug":"las-grandes-empresas-crecen-por-encima-del-doble-digito-gracias-a-estrategias-de-growth-marketing","status":"publish","type":"post","link":"https:\/\/www.iebschool.com\/saladeprensa\/2021\/03\/01\/las-grandes-empresas-crecen-por-encima-del-doble-digito-gracias-a-estrategias-de-growth-marketing\/","title":{"rendered":"\u201cLas grandes empresas crecen por encima del doble d\u00edgito gracias a estrategias de Growth Marketing\u201d"},"content":{"rendered":"<ul>\n\t<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">El jueves se celebr\u00f3 Let\u2019s Talk About Growth, un evento en el que se pusieron sobre la mesa las t\u00e9cnicas y herramientas m\u00e1s novedosas para hacer crecer una organizaci\u00f3n a trav\u00e9s del Marketing Digital.<\/span><\/i><\/li>\n<\/ul>\n<a href=\"https:\/\/www.iebschool.com\/\"><b>IEBS Digital School<\/b><\/a><span style=\"font-weight: 400\">, la escuela de negocios digital l\u00edder en formaci\u00f3n online, celebr\u00f3 el pasado jueves la segunda edici\u00f3n de <\/span><a href=\"https:\/\/www.growthdigitalday.com\/\"><b>Let's Talk About Growth<\/b><\/a><span style=\"font-weight: 400\">, un evento inspirador a trav\u00e9s de l\u00edderes expertos en marketing digital y de automatizaci\u00f3n con el que buscar el crecimiento de las organizaciones. Esencial para el momento actual de gran competitividad y de incertidumbre en el que nos encontramos.<\/span>\n\n<b>Marcos Herrera<\/b><span style=\"font-weight: 400\">, codirector del <\/span><a href=\"https:\/\/www.iebschool.com\/programas\/master-growth-marketing-lean-automation-marketing\/\"><span style=\"font-weight: 400\">M\u00e1ster de Growth Hacking de IEBS<\/span><\/a><span style=\"font-weight: 400\"> y experto SEO para eBay, comparti\u00f3 la idea de que, aunque parezca que el Growth Marketing es una acci\u00f3n para Startups, no es del todo as\u00ed, y las grandes empresas lo utilizan para multitud de acciones estrat\u00e9gicas. Seg\u00fan Marcos, las grandes Corporates crecen por encima del doble d\u00edgito, y esto s\u00f3lo lo pueden conseguir con estrategias de Growth Marketing.\u00a0<\/span>\n\n<span style=\"font-weight: 400\">Antes tuvo la palabra <\/span><b>Emilio Mart\u00edn<\/b><span style=\"font-weight: 400\">, AI Tech Lead @ DWX, que nos ofreci\u00f3 todo un conjunto de herramientas que permiten la automatizaci\u00f3n de las t\u00e9cnicas de marketing a trav\u00e9s de macros como, por ejemplo, herramientas de automatizaci\u00f3n de acciones sobre el propio navegador y accesibles para todo tipo de expertos en marketing.\u00a0<\/span>\n\n<span style=\"font-weight: 400\">Siguiendo la recomendaci\u00f3n introducida por Marcos de empezar un proyecto con la m\u00ednima idea posible, la tercera exposici\u00f3n corri\u00f3 a cargo de <\/span><b>Pablo P\u00e9rez<\/b><span style=\"font-weight: 400\">, Growth Manager en Product Hackers y NoCode4Growth, y nos cont\u00f3 m\u00faltiples formas de testear productos sin necesidad de conocimientos de programaci\u00f3n, de forma muy r\u00e1pida y a un coste insignificante.\u00a0<\/span>\n\n<span style=\"font-weight: 400\">Por otro lado, y seg\u00fan<\/span><b> Carmen San Emeterio<\/b><span style=\"font-weight: 400\">, Regional Director at Tealium, es clave trabajar los datos como fuente de crecimiento. En un contexto empresarial donde los datos son parte esencial de la estrategia de negocio, para los departamentos de marketing no son menos importantes. Por ello, aparecen tecnolog\u00edas como las custom data platform que permiten construir una visi\u00f3n \u00fanica del cliente a trav\u00e9s de los datos que \u00e9stos generan en las distintas interacciones con la empresa.<\/span>\n\n<span style=\"font-weight: 400\">Por otra parte, <\/span><b>Javier Castellanos<\/b><span style=\"font-weight: 400\">, Consultor de Marketing Digital para Google, nos traslad\u00f3 algunas de las tendencias en los cambios de consumo que las empresas deben tener en cuenta en sus acciones de crecimiento. Por \u00faltimo, <\/span><b>Engel Fonseca<\/b><span style=\"font-weight: 400\">, CEO de Potenttial Group, incidi\u00f3 en la importancia de entender la Inteligencia Artificial y c\u00f3mo \u00e9sta puede ayudar a conectar con las personas para incentivar el crecimiento.<\/span>\n\n<span style=\"font-weight: 400\">Let's Talk About Growth se convirti\u00f3 de esta forma en un conjunto de ideas y best practices sobre la aplicaci\u00f3n de t\u00e9cnicas de automatizaci\u00f3n para el crecimiento empresarial, contadas en primera persona por l\u00edderes expertos con un \u00fanico objetivo: inspirar a otras organizaciones.<\/span>\n\n<span style=\"font-weight: 400\">En este sentido, IEBS Business School cuenta con el <\/span><a href=\"https:\/\/www.iebschool.com\/programas\/master-direccion-marketing-gestion-clientes-web-20\/\"><b>Executive Master en Direcci\u00f3n de Marketing, Ventas y Estrategia Digital<\/b><\/a><span style=\"font-weight: 400\">, un programa que naci\u00f3 con el objetivo de ense\u00f1ar a desarrollar un plan de marketing integrado con una visi\u00f3n global de los medios, tanto convencionales como digitales, haciendo un recorrido por el marketing estrat\u00e9gico y de producto, el marketing directo, relacional y de clientes hasta terminar con las metodolog\u00edas m\u00e1s modernas de marketing digital, SEO, SEM y Social Media.\u00a0<\/span>\n\n<img class=\"alignnone size-full wp-image-4223\" src=\"https:\/\/www.iebschool.com\/saladeprensa\/wp-content\/uploads\/2021\/03\/Evento-Growth-3.png\" alt=\"Evento Growth 3\" width=\"1600\" height=\"900\" \/>\n\n<img class=\"alignnone size-full wp-image-4224\" src=\"https:\/\/www.iebschool.com\/saladeprensa\/wp-content\/uploads\/2021\/03\/Evento-Growth-2.png\" alt=\"Evento Growth 2\" width=\"1600\" height=\"900\" \/>\n\n<img class=\"alignnone size-full wp-image-4225\" src=\"https:\/\/www.iebschool.com\/saladeprensa\/wp-content\/uploads\/2021\/03\/Evento-Growth-1.png\" alt=\"Evento Growth 1\" width=\"1600\" height=\"900\" \/>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-4220","post","type-post","status-publish","format-standard","hentry","category-notas-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cLas grandes empresas crecen por encima del doble d\u00edgito gracias a estrategias de Growth Marketing\u201d - Sala de Prensa<\/title>\n<meta name=\"description\" content=\"El jueves se celebr\u00f3 Let\u2019s Talk About Growth, un evento en el que se pusieron sobre la mesa las t\u00e9cnicas y herramientas m\u00e1s novedosas para hacer crecer\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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