{"id":5306,"date":"2023-01-17T09:05:36","date_gmt":"2023-01-17T09:05:36","guid":{"rendered":"https:\/\/www.iebschool.com\/saladeprensa\/?p=5306"},"modified":"2023-01-17T09:06:17","modified_gmt":"2023-01-17T09:06:17","slug":"digital-marketing-growth-day-un-evento-para-analizar-los-retos-y-tendencias-que-transformaran-el-sector-en-2023","status":"publish","type":"post","link":"https:\/\/www.iebschool.com\/saladeprensa\/2023\/01\/17\/digital-marketing-growth-day-un-evento-para-analizar-los-retos-y-tendencias-que-transformaran-el-sector-en-2023\/","title":{"rendered":"Digital Marketing &#038; Growth Day, un evento para analizar los retos y tendencias que transformar\u00e1n el sector en 2023"},"content":{"rendered":"<!-- wp:list -->\n<ul><li><em>Se celebrar\u00e1 el 19 de enero online por streaming y el acceso ser\u00e1 libre y gratuito<\/em><\/li><li><em>Contar\u00e1 con ponentes del nivel de Irene Cruz, Responsable CRO en Naturgy, Hazel Liliana, Presidenta de Axede o Ricardo Mendoza, International Lead Spain &amp; Latinoam\u00e9rica en Semrush<\/em><\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>2022 ha sido un a\u00f1o muy positivo para el marketing digital ya que, seg\u00fan Gartner, los presupuestos de marketing han aumentado hasta el 9,5% de los ingresos totales de las empresas en 2022, un crecimiento del 6,4% con respecto a 2021, y todo indica que seguir\u00e1 creciendo. En el escenario tecnol\u00f3gico en el que vivimos, la competencia es feroz. Continuamente surgen nuevas herramientas que ponen en jaque a los departamentos de marketing. Por eso, para analizar los retos y tendencias que transformar\u00e1n el sector en 2023, <a href=\"https:\/\/www.iebschool.com\/\"><strong>IEBS Digital School<\/strong><\/a> organiza el pr\u00f3ximo 19 de enero una nueva edici\u00f3n de <a href=\"https:\/\/www.growthdigitalday.com\/\"><strong>Digital Marketing &amp; Growth Day<\/strong><\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Se inicia un a\u00f1o especialmente importante a nivel de estrategia digital. Existe una saturaci\u00f3n de productos sin diferenciaci\u00f3n, pudiendo encontrar lo mismo en cientos de tiendas, ya sean peque\u00f1as o medianas, en Amazon o en Aliexpress. Esta situaci\u00f3n provoca que, para que las empresas puedan diferenciarse, tengan que poner muchos m\u00e1s esfuerzos en desarrollar una buena estrategia de experiencia de marca.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Por ello, IEBS celebra el Digital Marketing &amp; Growth Day, un evento para analizar de la mano de grandes expertos en marketing digital y Growth Hacking los retos y tendencias del sector, y para descubrir casos de \u00e9xito de referencia. Una jornada cargada de novedades y buenas pr\u00e1cticas que los asistentes podr\u00e1n aplicar en su d\u00eda a d\u00eda, mejorando con creces su rendimiento profesional.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Las ponencias tratar\u00e1n temas tan relevantes como el papel de la inteligencia artificial en la generaci\u00f3n de contenido, las automatizaciones que todo negocio debe tener, experiencias de realidad aumentada para potenciar el marketing y las principales tendencias de marketing digital para 2023.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Digital Marketing &amp; Growth Day contar\u00e1 con ponentes del nivel de <strong>Irene Cruz<\/strong>, Responsable CRO en Naturgy, <strong>Hazel Liliana<\/strong>, Presidenta de Axede, <strong>Aida Ba\u00f1uls<\/strong>, Especialista en marketing online y comunicaci\u00f3n en Grupo Masmovil, <strong>Ubaldo Herv\u00e1s<\/strong>, Senior Digital Analyst en LIN3S, <strong>Ricardo Mendoza<\/strong>, International Lead Spain &amp; Latinoam\u00e9rica en Semrush, <strong>David Tom\u00e1s<\/strong>, Co-fundador de Cyberclick, <strong>Jorge Garc\u00eda G\u00f3mez<\/strong>, Fundador de Marketing Paradise, <strong>J\u00e9sica Magdaleno<\/strong>, VP of Marketing, Latam &amp; US en Berlitz y <strong>Myriam Tejada<\/strong>, Country Manager en Hotmart Espa\u00f1a.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>La jornada se llevar\u00e1 a cabo el pr\u00f3ximo 19 de enero online en streaming desde las 18h y finalizando a las 20h con la mesa redonda. Es posible registrarse de forma completamente gratuita desde <a href=\"https:\/\/www.growthdigitalday.com\/\">https:\/\/www.growthdigitalday.com\/<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Material gr\u00e1fico:<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/drive.google.com\/drive\/folders\/1r0p_OjfebnGcvQdEfXUk9xqC81qBOr3a?usp=sharing\">https:\/\/drive.google.com\/drive\/folders\/1r0p_OjfebnGcvQdEfXUk9xqC81qBOr3a?usp=sharing<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":5310,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.iebschool.com\/saladeprensa\/wp-content\/uploads\/2023\/01\/GrowthMarketing23-2-1-1024x576.jpg\" alt=\"\" class=\"wp-image-5310\"\/><\/figure>\n<!-- \/wp:image -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":5307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-somosiebs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing &amp; 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