{"id":5669,"date":"2024-01-26T13:54:58","date_gmt":"2024-01-26T13:54:58","guid":{"rendered":"https:\/\/www.iebschool.com\/saladeprensa\/?p=5669"},"modified":"2024-01-26T13:57:28","modified_gmt":"2024-01-26T13:57:28","slug":"el-buen-marketing-se-basa-en-33-ser-buenos-33-aparentarlo-33-comunicarlo","status":"publish","type":"post","link":"https:\/\/www.iebschool.com\/saladeprensa\/2024\/01\/26\/el-buen-marketing-se-basa-en-33-ser-buenos-33-aparentarlo-33-comunicarlo\/","title":{"rendered":"\u00abEl buen marketing se basa en 33% ser buenos, 33% aparentarlo, 33% comunicarlo\u201d"},"content":{"rendered":"<!-- wp:list -->\n<ul id=\"block-94159ffd-84d0-44c6-ad42-838dc7fc2045\"><li><em>IEBS celebr\u00f3 el pasado jueves la cuarta edici\u00f3n del Digital Marketing &amp; Growth Day, el evento de referencia del sector digital realizado en setraming y en el metaverso, con m\u00e1s de 3.000 inscritos<\/em><\/li><li><em>En el evento se trataron temas tan relevantes como la Nueva era del Marketing Digital y de la IA en la nueva ecuaci\u00f3n del marketing en los negocios, c\u00f3mo generar estrategias en redes sociales este 2024 y las tendencias futuras en Digital Marketing y Growth 2024.<\/em><\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p id=\"block-8c4b0de9-dbce-448f-8ab6-97072b582b9c\"><a href=\"https:\/\/www.iebschool.com\/\"><strong>IEBS Digital School<\/strong><\/a>, la escuela de negocio l\u00edder en formaci\u00f3n online, organiz\u00f3 el pasado jueves <a href=\"https:\/\/www.growthdigitalday.com\/\"><strong>Digital Marketing &amp; Growth Day<\/strong><\/a>, un evento online que reuni\u00f3 a m\u00e1s de 3.000 personas en el que expertos en el \u00e1rea del Marketing Digital y Growt nos contaron de primera mano sus puntos de vista, las tendencias y recomendaciones para asegurar \u00e9l \u00e9xito de tu negocio.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p id=\"block-2e5a0699-fd55-4312-aada-f766bf4c7443\">Durante el evento se celebr\u00f3 una mesa redonda en la que participaron<em>\u00a0<\/em><strong>Bego Romero, CEO y consultora de marketing digital de Aceleradora Digital<\/strong>, <strong>Marina Avil\u00e9s, Inbound Marketing &amp; Manager de Formaci\u00f3n In Company en Cyberclick <\/strong>y <strong>Javi Segarra, Fundador y CEO DUPLO Agencia de Marketing Digital<\/strong>. Este \u00faltimo destacaba que:<strong>\u00a0<\/strong><em>\u201cSon 4 las razones para priorizar la Ciberseguridad en tu empresa: La conectividad, el teletrabajo, los datos y la Inteligencia artificial<\/em><strong>\"<\/strong>, y a\u00f1ad\u00eda:\u00a0<em>\u201cLa demanda de profesionales en ciberseguridad ha aumentado, y la falta de personal cualificado es evidente\u201d<\/em>.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p id=\"block-cddf10d0-43fb-4772-b1ae-3b40f9688b7f\">Por su parte, Avil\u00e9s se\u00f1alaba:\u00a0<em>\u201cLas redes sociales son el motor de b\u00fasqueda de la Generazi\u00f3n Z\". <\/em>En cu\u00e1nto a la monitorizaci\u00f3n de los modelos de b\u00fasqueda, Bego Romero, a\u00f1adi\u00f3<em> \"Tenemos que ser directos con el enfoque de b\u00fasqueda\u201d<\/em>.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p id=\"block-e496e330-1334-452b-85d2-f6716dfcd356\"><strong>Fernando Beneitez, director del Executive M\u00e1ster en Marketing Digital, Anal\u00edtica y UX de IEBS digital School<\/strong>, abri\u00f3 el evento con una charla sobre \"La nueva era del Marketing Digital.\" Destac\u00f3 la importancia de no dejar de lado el obtener un retorno de la inversi\u00f3n efectivo con aquello que se produce. Fernando se\u00f1alaba que \"<em>El 45% de los responsables de marketing afirman que ser capaces de demostrar el ROI es una de sus prioridades<\/em>\".<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p id=\"block-b180f7e3-6caf-4cc0-bafa-d6e636d9caff\">La siguiente sesi\u00f3n fue a cargo de\u00a0<strong>Juan Merodio, Divulgador de Marketing y la Nueva Econom\u00eda Digital (Web3, IA y Nuevas Tecnolog\u00edas)<\/strong>, que habl\u00f3 sobre La IA en la Nueva Ecuaci\u00f3n del Marketing en los Negocios. Respecto a ello, Merodio se\u00f1al\u00f3:\u00a0<em>\u201cEl buen marketing se basa en 33% ser buenos, 33% aparentarlo, 33% comunicarlo<strong>\u201d<\/strong><\/em>. En cu\u00e1nto la Inteligencia Artificial, comentaba:\u00a0\"<em>La Inteligencia Artificial puede ayudar a reducir costos y aumentar la eficacia de las campa\u00f1as de marketing<\/em>\".<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Acabamos este encuentro con la colaboraci\u00f3n de <strong>Geana Barbosa, Regional Director, Latin America and the Caribbean en Hootsuite<\/strong>, qui\u00e9n destac\u00f3 la importancia de no focalizarnos en ofrecer contenido de \"venta directa\" de nuestro negocio, coment\u00f3: <em>\"La tendencia hacia el entretenimiento se basa en una forma de mantener la audiencia comprometida, evitando la autopromoci\u00f3n excesiva y enfoc\u00e1ndose en contenido que agregue valor a los seguidores\"<\/em>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p id=\"block-f07ac3c9-e836-4175-b3aa-20e4e07fda5b\">En un mundo cada vez m\u00e1s digitalizado, las empresas y profesionales deben adaptarse y utilizar estrategias efectivas para destacar en l\u00ednea. Por ello, IEBS ofrece una amplia oferta de <a href=\"https:\/\/www.iebschool.com\/marketing-digital\/\">programas <\/a>relacionados, como el <strong><a href=\"https:\/\/www.iebschool.com\/programas\/master-marketing-digital-captacion-conversion-analitica-web\/\">Executive M\u00e1ster en Marketing Digital, Anal\u00edtica y UX<\/a><\/strong>, que pueden proporcionar a los estudiantes las habilidades y conocimientos necesarios para tener \u00e9xito en el entorno digital actual. Estar bien formado en Marketing Digital puede marcar la diferencia en la capacidad de una persona para competir en el mercado laboral y en la efectividad de sus estrategias de marketing en l\u00ednea. <strong>\u00a1Te esperamos! <\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":5670,\"sizeSlug\":\"large\",\"linkDestination\":\"custom\"} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.growthdigitalday.com\/\"><img src=\"https:\/\/www.iebschool.com\/saladeprensa\/wp-content\/uploads\/2024\/01\/7.-PopUp_blog-6-1024x576.png\" alt=\"\" class=\"wp-image-5670\"\/><\/a><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":31,"featured_media":5670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[88,98,106,124,130,157,163],"class_list":["post-5669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-somosiebs","tag-emprendedores","tag-escuela-de-negocios","tag-eventos","tag-growth-marketng","tag-iebs","tag-marketing-digital","tag-masters-y-postgrados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;El buen marketing se basa en 33% ser buenos, 33% aparentarlo, 33% comunicarlo\u201d - Sala de Prensa<\/title>\n<meta name=\"description\" content=\"IEBS celebr\u00f3 el pasado jueves la cuarta edici\u00f3n del Digital Marketing &amp; 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