{"id":5757,"date":"2024-06-18T07:22:13","date_gmt":"2024-06-18T07:22:13","guid":{"rendered":"https:\/\/www.iebschool.com\/saladeprensa\/?p=5757"},"modified":"2024-06-18T07:22:13","modified_gmt":"2024-06-18T07:22:13","slug":"digital-leaders-un-evento-de-exito-en-barcelona","status":"publish","type":"post","link":"https:\/\/www.iebschool.com\/saladeprensa\/2024\/06\/18\/digital-leaders-un-evento-de-exito-en-barcelona\/","title":{"rendered":"Digital Leaders: Un evento de \u00e9xito en Barcelona"},"content":{"rendered":"<!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><em>Liderazgo digital y transformaci\u00f3n tecnol\u00f3gica en el evento Digital Leaders<\/em><\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><em>Expertos abordan estrategias innovadoras para un liderazgo efectivo en la era digital<\/em><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Barcelona, 18 de junio 2024<\/strong> - El pasado jueves 13 de junio, la IEBS Digital School celebr\u00f3 su s\u00e9ptima edici\u00f3n del evento Digital Leaders en Barcelona, una reuni\u00f3n de expertos en liderazgo digital que abord\u00f3 temas clave sobre la transformaci\u00f3n digital y el liderazgo en el contexto actual.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>En su presentaci\u00f3n, <strong>Pascual Parada, Director Acad\u00e9mico y de Innovaci\u00f3n de IEBS<\/strong>, destac\u00f3 la importancia de la tecnolog\u00eda en el liderazgo moderno. \"La tecnolog\u00eda ya no es solo un soporte, sino un pilar central en el liderazgo moderno. La estrategia tecnol\u00f3gica s\u00f3lida y la adecuada gesti\u00f3n de datos son fundamentales para mantener una ventaja competitiva en cualquier sector,\" enfatiz\u00f3 Parada.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>El evento tambi\u00e9n abord\u00f3 la innovaci\u00f3n en el acceso a contenido, ofreciendo formatos de acceso presencial, streaming y metaverso. \"La inclusi\u00f3n a trav\u00e9s de la innovaci\u00f3n tecnol\u00f3gica es clave,\" comenta <strong>Ferran Garc\u00eda, Tech Transformation Advocate<\/strong>. \"Esto nos permite que participantes de todo el mundo se unan y compartan sus experiencias.\"<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Por otra parte, <strong>Berta Segura, Directora en DMentes Agency<\/strong>, subray\u00f3 la importancia de adoptar un enfoque proactivo y cr\u00edtico hacia la construcci\u00f3n del futuro. \"Los futuros no existen, nos estamos creando entre todos aqu\u00ed y ahora,\" destac\u00f3 Segura. \"Al entender el presente y participar conscientemente en el dise\u00f1o de nuestro entorno, podemos influir en el desarrollo de futuros m\u00e1s inclusivos y sostenibles.\"<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Seguimos con la tercera ponencia de la mano de <strong>Mireia Garc\u00eda, Directora de Innovaci\u00f3n Corporativa en Hinojosa Packaging Group<\/strong>, ella enfatiz\u00f3 la necesidad de adaptarse a un entorno en constante cambio. \"Adaptarse o quedarse atr\u00e1s,\" resumi\u00f3 Garc\u00eda. \"El liderazgo innovador y creativo es fundamental para mantenerse a la vanguardia tecnol\u00f3gica.\"<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Como \u00faltima ponente principal tuvimos el placer de tener a <strong>Anna Viloca, CEO &amp; Founder Impact Journey<\/strong>, qui\u00e9n abord\u00f3 la importancia de una cultura organizacional aut\u00e9ntica y vivida diariamente por todos sus miembros. \"La cultura es lo que pasa cuando en una sala de reuniones el jefe se va,\" cit\u00f3 Viloca. \"Un l\u00edder efectivo no solo dirige con eficiencia, sino que inspira y alinea a su equipo hacia una visi\u00f3n compartida.\"<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>En la mesa redonda titulada \"\u00bfC\u00f3mo deben afrontar los l\u00edderes una tecnolog\u00eda disruptiva como la IA Generativa?, <strong>Luis Esteban Grifoll, Consejero y Advisor<\/strong>, comparti\u00f3 estrategias pr\u00e1cticas sobre la implementaci\u00f3n exitosa de tecnolog\u00edas en las empresas. \"Implementar tecnolog\u00eda efectivamente requiere un entendimiento profundo de sus potenciales y limitaciones,\" destac\u00f3 Grifoll.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Por su parte, <strong>\u00c1lvaro Carrera, Experto en Innovaci\u00f3n, Cultura y Soft Skills<\/strong>, resalt\u00f3 la importancia de<strong>\u00a0entender los problemas espec\u00edficos que las tecnolog\u00edas buscan resolver<\/strong>, se\u00f1alando que \u00abmuchas veces los CEOs no conocen realmente cu\u00e1l es el problema que quieren solucionar\u00bb.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Tambi\u00e9n <strong>Ylenia Porras, Co-Founder &amp; Business Development en The Brandguard<\/strong>, subray\u00f3 la ventaja de \u00abcomerse el elefante por partes\u00bb, sugiriendo un enfoque gradual y bien planificado para la integraci\u00f3n de nuevas tecnolog\u00edas.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Finalmente, <strong>N\u00faria Palah\u00ed, Chief Tecnological Officer &amp; Chief Innovation Officer<\/strong>, se enfoc\u00f3 en la\u00a0<strong>adaptabilidad y el aprendizaje\u00a0<\/strong>continuo, diciendo que \u00abnos vamos a algo muy b\u00e1sico, hacemos workshops con los departamentos\u00bb.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>El evento Digital Leaders 2024 en Barcelona fue todo un \u00e9xito, consiguiendo llenar la capacidad de la sala del Pier 07 de Tech Barcelona. En este se ofreci\u00f3 una visi\u00f3n de las tendencias actuales y estrategias innovadoras para el liderazgo digital. Los asistentes se llevaron herramientas pr\u00e1cticas y estrategias para cultivar un liderazgo que es tan din\u00e1mico como el panorama tecnol\u00f3gico en el que operamos. \"El futuro del liderazgo es ahora, y est\u00e1 en nuestras manos modelarlo,\" concluy\u00f3 Mireia Garc\u00eda. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":5758,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.iebschool.com\/saladeprensa\/wp-content\/uploads\/2024\/06\/WhatsApp-Image-2024-06-14-at-13.52.20-5-768x1024.jpeg\" alt=\"\" class=\"wp-image-5758\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":5760,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.iebschool.com\/saladeprensa\/wp-content\/uploads\/2024\/06\/WhatsApp-Image-2024-06-14-at-08.59.05-1024x768.jpeg\" alt=\"\" class=\"wp-image-5760\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":31,"featured_media":5760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[69,105,280,286,285,151,228,284],"class_list":["post-5757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-somosiebs","tag-digital-leaders","tag-evento","tag-evento-gratuito","tag-evento-iebs","tag-evento-presencial","tag-liderazgo","tag-the-next-about-digital-leaders","tag-transformacion-digital-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Leaders: 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