{"id":5964,"date":"2025-10-29T08:49:50","date_gmt":"2025-10-29T08:49:50","guid":{"rendered":"https:\/\/www.iebschool.com\/saladeprensa\/?p=5964"},"modified":"2025-10-29T15:41:01","modified_gmt":"2025-10-29T15:41:01","slug":"iebs-incorpora-connectif-como-herramienta-estrategica","status":"publish","type":"post","link":"https:\/\/www.iebschool.com\/saladeprensa\/2025\/10\/29\/iebs-incorpora-connectif-como-herramienta-estrategica\/","title":{"rendered":"IEBS incorpora Connectif como herramienta estrat\u00e9gica en su programa M\u00e1ster en Marketing Automation &amp; Growth Hacking"},"content":{"rendered":"<!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\" id=\"h-los-alumnos-trabajaran-casos-reales-en-entorno-demo-de-connectif-durante-la-asignatura-reforzando-competencias-en-segmentacion-journeys-y-automatizacion-de-crecimiento\">Los alumnos trabajar\u00e1n casos reales en entorno demo de Connectif durante la asignatura, reforzando competencias en segmentaci\u00f3n, journeys y automatizaci\u00f3n de crecimiento.<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:image {\"id\":5965,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.iebschool.com\/saladeprensa\/wp-content\/uploads\/2025\/10\/concepto-de-rpa-de-pantalla-tactil-de-mano-1024x683.jpg\" alt=\"\" class=\"wp-image-5965\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>IEBS Business School <\/strong>anuncia la incorporaci\u00f3n de <strong><a href=\"https:\/\/connectif.ai\/\">Connectif<\/a><\/strong>, plataforma de Marketing Automation y Customer Data, como herramienta de pr\u00e1ctica en el programa \"<a href=\"https:\/\/www.iebschool.com\/programas\/master-growth-marketing-lean-automation-marketing\/\">M\u00e1ster en Marketing Automation &amp; Growth Hacking<\/a>\".&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Este M\u00e1ster impulsa el crecimiento exponencial y dota al alumnado de <strong>herramientas reales para identificar, activar y escalar<\/strong> las palancas de crecimiento m\u00e1s efectivas.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Durante el periodo docente, los alumnos dispondr\u00e1n de acceso a un entorno demo para ejecutar escenarios de segmentaci\u00f3n, dise\u00f1o de journeys, activaci\u00f3n de triggers y medici\u00f3n de resultados.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Connectif <\/strong>es una plataforma&nbsp; de marketing automation con enfoque <strong>Data First<\/strong> que lleva m\u00e1s de 7 a\u00f1os impulsando m\u00e1s de 3.000 eCommerce en 26 mercados y que empodera a los marketers del eCommerce con la capacidad de rastrear, analizar y predecir las intenciones de todos sus usuarios (tanto conocidos como an\u00f3nimos) en tiempo real.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Esta plataforma permitir\u00e1 a los alumnos del<a href=\"https:\/\/www.iebschool.com\/programas\/master-growth-marketing-lean-automation-marketing\/\"> M\u00e1ster en Marketing Automation &amp; Growth Hacking<\/a> automatizar la comunicaci\u00f3n a lo largo del <strong>customer journey<\/strong> mediante mensajes hiper personalizados en cada canal, mejorando la experiencia del cliente y destacando frente a la competencia.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>En <strong>IEBS<\/strong>, creemos que el verdadero aprendizaje radica en desarrollar las habilidades y la mentalidad necesarias para utilizar esas herramientas de manera efectiva. Esta colaboraci\u00f3n junto a Connectif refuerza el enfoque aplicado del programa y acerca a los alumnos a flujos de trabajo utilizados en entornos profesionales.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":5950,\"width\":\"355px\",\"height\":\"auto\",\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"https:\/\/www.iebschool.com\/saladeprensa\/wp-content\/uploads\/2025\/10\/IEBS_Logo_BusinessSchool_1_Hor_Violeta-1024x150.png\" alt=\"\" class=\"wp-image-5950\" style=\"width:355px;height:auto\"\/><\/figure>\n<!-- \/wp:image -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":42,"featured_media":5965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8],"tags":[299,18,300,298,88,130,297,163],"class_list":["post-5964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-somosiebs","category-notas-de-prensa","tag-alumni","tag-alumnos","tag-connectif","tag-customer-journey","tag-emprendedores","tag-iebs","tag-marketing-automation","tag-masters-y-postgrados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IEBS incorpora Connectif como herramienta estrat\u00e9gica en su programa M\u00e1ster en Marketing Automation &amp; 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