{"id":6028,"date":"2026-06-17T10:43:19","date_gmt":"2026-06-17T10:43:19","guid":{"rendered":"https:\/\/www.iebschool.com\/saladeprensa\/?p=6028"},"modified":"2026-06-17T10:45:57","modified_gmt":"2026-06-17T10:45:57","slug":"la-ia-salta-a-la-alfombra-roja-nacen-los-ai-awards-el-primer-festival-audiovisual-de-ia-generativa-en-espana","status":"publish","type":"post","link":"https:\/\/www.iebschool.com\/saladeprensa\/2026\/06\/17\/la-ia-salta-a-la-alfombra-roja-nacen-los-ai-awards-el-primer-festival-audiovisual-de-ia-generativa-en-espana\/","title":{"rendered":"La IA salta a la alfombra roja: nacen los AI Awards, el primer festival audiovisual de IA generativa en Espa\u00f1a"},"content":{"rendered":"<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>IEBS Business School organiza el primer certamen internacional que premia la creatividad audiovisual impulsada por inteligencia artificial generativa.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>El festival reconoce obras en las categor\u00edas de cortometraje, microcorto y <em>spec ads<\/em>, donde podr\u00e1 participar tanto el talento de IEBS como creativos a nivel nacional e internacional.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>La gala final se celebrar\u00e1 el <strong>12 de noviembre en Barcelona<\/strong> y se retransmitir\u00e1 en <em>streaming <\/em>global y gratuito.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Cuenta con el respaldo estrat\u00e9gico de <strong>Movistar <\/strong>y<strong> la Agencia EFE<\/strong>, y grandes empresas especializadas en Inteligencia Artificial generativa como <strong>Magnific y HeyGen.<\/strong><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:image {\"id\":6030,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.iebschool.com\/saladeprensa\/wp-content\/uploads\/2026\/06\/AI-Awards-LI-1-1024x576.png\" alt=\"\" class=\"wp-image-6030\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><strong>Barcelona, 10 de junio de 2026.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>La industria audiovisual se encuentra en un punto de inflexi\u00f3n sin precedentes y la Inteligencia Artificial ha dejado de ser una herramienta de soporte para convertirse en el motor de una nueva era creativa. En este contexto, <strong>IEBS Business School<\/strong> organiza los <strong>AI Awards<\/strong>, el primer festival espa\u00f1ol que premia producciones audiovisuales creadas con inteligencia artificial generativa.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>El certamen nace con la misi\u00f3n de descubrir a los nuevos talentos que est\u00e1n redefiniendo la narrativa, el sonido y la est\u00e9tica visual a trav\u00e9s de modelos generativos. La <strong>convocatoria<\/strong> est\u00e1 <strong>abierta<\/strong> tanto a creadores que est\u00e1n dando sus primeros pasos en el sector, como a realizadores, artistas digitales, freelances y creativos con obra previa a nivel nacional e internacional.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Luis \u00c1ngel Menda\u00f1a, Director de los AI Awards y cineasta con inteligencia artificial, reflexiona sobre la irrupci\u00f3n de esta tecnolog\u00eda en el cine: \u201cEn un entorno saturado de im\u00e1genes, el <em>storytelling<\/em> es lo \u00fanico que importa. Generar algo visualmente impresionante ya no es suficiente. Si no hay una historia humana y conmovedora detr\u00e1s, a nadie le va a importar\u201d.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Un reto creativo con reglas claras<\/strong>&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Los participantes podr\u00e1n presentar sus obras en tres formatos: <strong>Microcorto<\/strong>, <strong>Cortometraje<\/strong> y <strong>Spec Ads<\/strong> (campa\u00f1as o anuncios especulativos).&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Para garantizar el rigor t\u00e9cnico del festival, el requisito fundamental para participar es acreditar el uso de IA generativa en al menos dos \u00e1reas del proyecto (guion, imagen\/video, voz o banda sonora), adjuntando una memoria que detalle las herramientas utilizadas durante el proceso de creaci\u00f3n.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Inscripciones:<\/strong> \u00a1ya abiertas!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Fecha l\u00edmite para el env\u00edo de propuestas: <\/strong>25 de septiembre.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Gala y entrega de premios:<\/strong> 12 de noviembre en Barcelona.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Inscripciones y bases completas en: <\/strong><a href=\"https:\/\/www.iebschool.com\/eventos\/ai-awards\/?utm_source=ndp&amp;utm_campaign=eventos\">https:\/\/www.iebschool.com\/eventos\/ai-awards\/<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>Gala h\u00edbrida y jurado experto<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>El jurado del festival estar\u00e1 compuesto por destacados referentes de la industria audiovisual, creativa y tecnol\u00f3gica. Este comit\u00e9 evaluar\u00e1 la calidad t\u00e9cnica, la originalidad de la propuesta y, por encima de todo, la capacidad de las obras para emocionar al espectador.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Tras la deliberaci\u00f3n, la <strong>gala de premiaci\u00f3n<\/strong> tendr\u00e1 lugar el pr\u00f3ximo <strong>12 de noviembre en Barcelona<\/strong>. Ser\u00e1 una jornada completa que combinar\u00e1 masterclasses exclusivas, networking y la entrega de galardones. El evento se celebrar\u00e1 en un formato h\u00edbrido: de forma presencial y mediante una retransmisi\u00f3n global en streaming gratuito y en el metaverso, permitiendo la conexi\u00f3n y participaci\u00f3n masiva de la comunidad creativa.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Los IA Awards cuentan con el respaldo estrat\u00e9gico de grandes empresas como <strong>Movistar<\/strong> y la <strong>Agencia EFE<\/strong>, consolidando el certamen como una cita ineludible para el futuro del sector audiovisual. Tambi\u00e9n participan como partners de categor\u00eda <strong>Magnific <\/strong>(antes Freepik), <strong>HeyGen<\/strong>, y como Media Partners, <strong>Tech Barcelona, La Terminal, Donde Go, Revista Emprendedores, Control Publicidad<\/strong>, <strong>Pleiful<\/strong> y <strong>Shaike<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>M\u00e1s informaci\u00f3n y registro<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Conoce c\u00f3mo inscribirte, las bases de participaci\u00f3n y todos los detalles en:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/www.iebschool.com\/eventos\/ai-awards\"} -->\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.iebschool.com\/eventos\/ai-awards\n<\/div><\/figure>\n<!-- \/wp:embed -->","protected":false},"excerpt":{"rendered":"","protected":false},"author":45,"featured_media":6029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,7,8],"tags":[],"class_list":["post-6028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-somosiebs","category-iebs-en-los-medios","category-notas-de-prensa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.9 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La IA salta a la alfombra roja: nacen los AI Awards, el primer festival audiovisual de IA generativa en Espa\u00f1a - Sala de Prensa<\/title>\n<meta name=\"description\" content=\"IEBS Business School organiza el primer certamen internacional que premia la creatividad audiovisual impulsada por inteligencia artificial generativa. 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