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Manuel Serrano Ortega, Profesor de IEBSchool

Manuel Serrano Ortega

Digital Transformation Executive

I've been working more than 10 years as Entrepreneur, now I've started a new challenge at Accenture, where my role is #Digital Transformation Executive. My background is Industrial #Engineer and Honorary #Doctor of Philosophy - PhD in Digital Transformation. Don´t stop learning is my motto, so that I decided complete my university education with an Entrepreneurship Program, Master in Supply Chain Management and Master in Marketing and Sales Management. I feel proud of having lived one of the most excited experiences in the life: to be an #Entrepreneur. I founded with my sister Coolhunting Community a global company specialized in #Coolhunting. As a CEO I created a global network of Coolhunters (+2.000) in over 54 countries, and I lead the company until its sold in 2015, now I'm the President of the Board. I also co-founded the Spanish Association of Coolhunting, the institution that represents all professionals and companies dedicated to the discipline of Coolhunting in Spain and LATAM. I founded "Coolhunting University", the first university worldwide specialize in Coolhunting. Thanks to my own experiences as Entrepreneur, I started an amazing way as a #BusinessAngel investing and participating in different startups, providing capital, know-how and networking. Since 2009, I`ve combined my professional activity with teaching and researching, as a Ph.D Professor and Program Director at ICEMD "El Instituto de la Economía Digital de ESIC". I love to share my KnowHow as #Speaker, giving lectures at national and international events, and as a #Author, I´ve written more than 10 books, among which include "Design Thinking" or "El Libro Blanco del Coolhunter". I monthly collaborate with Media writting about #Coolhunting, #DigitalTransformation, #Design Thinking, #Entrepreneurship or #Innovation. +info: www.manuelserranoortega.com

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